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I've just launched MLforSEO ✨ - a training platform, with free resources to help organic search marketers harness machine learning for task automation.
LAZARINA STOY.

Organic Search & ML Consultant

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My Courses

Home » My Courses

  • How to Build a Search Intent-First Website Architecture

    How to Build a Search Intent-First Website Architecture

    Lazarina Stoy

    Background to Intent-driven Website Architecture Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are…

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  • 17 Custom Dimension Formulas in Google Looker Studio For Advanced Marketing Dashboards

    17 Custom Dimension Formulas in Google Looker Studio For Advanced Marketing Dashboards

    Lazarina Stoy

    Google Data Studio. We will also touch upon how a Case statement formula can be used for basic data filtering, as well as advanced calculations when combined with different conditions.

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  • Machine Learning for SEO: How to Get Started

    Machine Learning for SEO: How to Get Started

    Lazarina Stoy

    This is a beginner’s guide for ML for SEOs, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of ML’s main characteristics to understand how to implement it , and the ways we can embed advanced technology into our routines.

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  • How to Report on Google Search Console URL inspection API in Data Studio: Step-by-Step Tutorial

    How to Report on Google Search Console URL inspection API in Data Studio: Step-by-Step Tutorial

    Lazarina Stoy

    The Data Studio Dashboard consists of several different sections: Coverage Overview, Mobile Usability Issues, Rich Result Snippet Issues, Google Status, Crawling, Canonical Tags, which will help you answer a ton of questions about the sites you are reporting on.

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  • 5 Ways to Connect Hubspot to Data Studio

    5 Ways to Connect Hubspot to Data Studio

    Lazarina Stoy

    The first step to visualizing and organizing your data in Data Studio is to connect to the Hubspot data source. There are five different ways to do this.

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  • How to Do Intent-driven International Keyword Research

    How to Do Intent-driven International Keyword Research

    Lazarina Stoy

    Background, strategies and tactics for handling the complexities of keyword research in real-life, while also touching upon different use-cases such as international keyword research and search intent categories in different industries.

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  • How to Integrate Nightwatch API in Google Sheets and Data Studio via Google Scripts

    How to Integrate Nightwatch API in Google Sheets and Data Studio via Google Scripts

    Lazarina Stoy

    Learn how to integrate Nightwatch API with Google Sheets via a Google Script. Visualise the data in Data Studio seamlessly.

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  • The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)

    The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)

    Lazarina Stoy

    I will share some insights on what you can do with Pytrends, how to do basic data pulls, providing snippets of Python code along the way. I will also answer some FAQs about Google Trends and most importantly — address the limitations of using the API and the data.

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  • Accelerate Your Page Experience and Core Web Vitals Reporting with Data Studio

    Accelerate Your Page Experience and Core Web Vitals Reporting with Data Studio

    Lazarina Stoy

    Interactive Data Studio reporting for Core Web Vitals performance and progress-tracking using Screaming Frog and Sheets

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  • Automatically Generate Your Meta Descriptions Using Python and BERT

    Automatically Generate Your Meta Descriptions Using Python and BERT

    Lazarina Stoy

    If you want a quick and dirty way to programmatically meta descriptions at scale using Python, this is the tutorial for you. Jupyter notebook, as well as a step-by-step process…

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I'm currently training hundreds of forward-thinking marketers how to harness the power of machine learning for organic search and digital marketing automation.

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API (7) Content Localization (1) Content Strategy (4) Core Web Vitals (2) Data Blending (3) Data Reporting & Annotations (3) Data Storytelling (3) Entity Analysis (3) Integrations (3) International SEO (2) Keyword Research (4) Link Strategy (5) Looker Studio (formerly Data Studio) (15) Machine Learning (8) NLP (10) On-Page Optimizations (5) Programmatic SEO (2) Python (2) Search Intent (5) Semrush (7) Sentiment Analysis (3) SEO audits (2) Site Architecture (5) Technical SEO (10) Topic Modelling (3) Troubleshooting (3) video SEO (1) Web Development (2) Wix (1) YouTube SEO (2)

Jump to a Looker Studio Dashboard
  • SEO SERP Analysis with Machine Learning – Looker Studio Template
  • Search Intent Classification Looker Studio Template
  • Core Web Vitals Looker Studio Template
  • Google URL Inspection API Looker Studio Template
  • Custom Expert Commentary Demo with Google Analytics (GA4)
  • Looker Studio template for adding custom event annotations to Search Console data
Take one of my MLforSEO courses ✨
  • Introduction to Machine Learning for SEOs Course
  • Semantic ML-enabled Keyword Research Course
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