Work with me
AI automation and organic growth, with just one hire.
I’ve directed SEO for teams from SaaS start-ups to big tech and enterprise, grown the revenue of the agency portfolio I managed 10× in a year, and built sustainable businesses of my own that run on automation I designed.
When this is the right call
- Organic growth has stalled, and nobody owns it end to end
- Your team keeps hearing “use AI”, but nothing ships
- Research, reporting or content work eats days that could be automated
- You need senior thinking, but a full-time hire doesn’t make sense yet
What I work on
Three areas, one person who connects them
Most teams split these across an SEO agency, a data person and an automation freelancer. I work across all three, so the pieces actually fit.
Organic growth and AI search
Get found on Google, in AI answers and on every platform your audience actually uses.
- Technical SEO and site architecture
- Search and AI-search visibility audits
- Semantic keyword research
- Cross-channel content strategy, not just the website
AI automation and productised workflows
Turn repetitive marketing work into reliable workflows your team can run and trust.
- Research and competitor-analysis pipelines
- Content systems that turn one source into many formats
- Productised services and agent workflows, with a human in the loop
Data, reporting and storytelling
Dashboards and narratives that make stakeholders act, not just nod.
- Data Studio dashboards and reporting automation
- Data science for marketing questions
- Data storytelling for leadership and clients
How we can work together
Pick the size that fits the problem
Every engagement starts with an enquiry, so I can tell you honestly whether I’m the right person.
Get unstuck
Power Hour
One focused hour on one question: an automation idea, an AI-search worry, a reporting mess.
€275one hour
- Short questionnaire before we meet
- 60-minute video call, recorded for you
- Written next steps and resources
Ongoing
Fractional Growth & AI Automation Lead
I join your team part-time to set direction, build the automations and train your people, from inside the team.
from €2,500/ month
- A set number of days a month, agreed upfront
- Roadmap, automation builds and team training
- Work in your tools, Slack and docs
- A monthly review against agreed goals
Coming soon
A fixed-scope project
A one-off project option with one price and one finish line is on its way. If you already have a defined project in mind, describe it in your enquiry and I’ll tell you whether it’s a fit.
Need a training day for your team instead? See training formats →
Is this a fit?
Honest about who I’m right for
It’s a good fit if
- You want someone senior who also does the hands-on work
- You’d rather your team learns the method than depend on a black box
- You’re a B2B, SaaS, ecommerce or education brand, an agency, or a founder building a content-led business
- You can give me access to the data and tools I’ll need
It’s probably not a fit if
- You need a large team executing at volume from day one
- You want a quick hack rather than a system that lasts
- You’re looking for paid media or CRO support only
- You want AI to replace your team rather than support it
How it works
Light on process, heavy on clarity
- Send an enquiryFive minutes: what’s happening, what you’d like to change, and your rough budget.
- I reply within two working daysHonestly, including when I’m not the right person, with a pointer to someone who is.
- A 30-minute scoping callWe agree the goals, what success looks like and how we’ll measure it.
- A written proposalScope, days per month, monthly fee and start date. No surprises later.
- Work, review, hand overMonthly reviews, and everything documented so your team keeps it after I leave.
Proof, from businesses I built
I use the same methods on my own businesses
I don’t publish client case studies, but you can see the approach at work in the three businesses I run.
An education business that teaches marketers machine learning, automation and AI search.
How it runs: curriculum, production, launches and the WordPress and LMS stack, built and run by me, with a pipeline that turns recordings into lessons, posts and ebooks.
A tutorial library, template shop and ebook publisher for marketing reporting.
How it runs: the store, LMS, ebooks and content are produced through an AI-assisted pipeline I designed, with every piece reviewed by hand.
A professional community for women in marketing in Bulgaria.
How it runs: community operations automated end to end: Slack onboarding, scheduled messaging, gated access and email.
What people who’ve hired and worked with me say
Lazarina is an outstandingly talented individual. She has great, hands-on all-round SEO knowledge and excellent data science skills. […] Rarely do you encounter someone with her level of technical ability and drive to execute, but also the capacity to take a step back and create a broad strategy to achieve growth.
Andrew SmithSr. Director Strategy & Capabilities, Intrepid DigitalI had the pleasure of working with Lazarina at Intrepid Digital, where she was my manager. I can confidently say that she is the brightest SEO professional I have ever worked with. Her expertise in data science was instrumental in the success of our SEO campaigns, her strategic vision is always on point and her approach to problem-solving is creative and outside the box. As a manager, she unlocked my abilities to learn beyond the confines of SEO. She was always available to provide guidance and support, and her leadership style was very human and approachable.
Florian PotierSenior SEO & Data Specialist, Intrepid DigitalI managed Lazarina during her time at Skale. She is one of the most talented SEOs I’ve had the pleasure to work with in my career. Despite only recently breaking into the industry at the time, she quickly leveraged her background in data science to generate serious impact for some major SaaS brands.
Ben MajorHead of Organic Growth, Skale (now Omniscient Digital)Lazarina helped us with keyword and competitor research, traffic analyses, information architecture and sitemap planning, and SEO growth strategy. Her work helped us immensely in establishing SEO as a service for our business.
Alberto RoigCEO & Lead Developer, WePropagateLazarina’s knowledge, presentation skills and frankly organisation are shockingly good. Detailed, with context, outcomes and question sessions that totally surpassed anything any of us had in mind when we woke up that day for the training.
Carmen Domínguez RodríguezHead of Organic, HallamQuestions
Before you enquire
Why “from” prices?
Every team is different. The starting price covers a typical fractional month; we agree the exact number of days and the fee in the written proposal, before anything starts.
How long is a fractional engagement?
I suggest three months to start, so there’s time to see results, then month to month with 30 days’ notice.
Do I need developers or a data team?
No. Most of what I build runs in tools you already use: Google Sheets, Colab, Data Studio, WordPress and your existing APIs. I document everything so marketers can run it.
Who owns what we build?
You do. Scripts, dashboards, prompts and documentation are yours, and I hand them over with a walkthrough.
Do you work with agencies?
Yes, both as a fractional lead inside agencies and as a trainer for agency teams. White-label work is possible; ask in your enquiry.
Can my team learn this instead of hiring you?
Often, yes. Team access to the MLforSEO Academy courses or a training day are good options when you want to build the skill in-house first.
