LAZARINA STOY - SEO, Analytics & Storytelling

Organic Search and ML Consultant & Trainer

Let me help you with your Organic Growth strategy, data processes, or agency operations and deliverables.

Automation

Learn how to bridge the gaps between what is possible in machine learning and your daily SEO work. Communicate the value of your SEO and Data Science work via reporting.

SEO

Organic Growth is a result of deliberate work in SEO, CRO, and UX improvements. I can help with all of these things, as well as offer unique ways to help skyrocket your business growth.

Service improvement

I've helped every agency I've been with to improve their processes and serve better deliverables in a more efficient way as a result. I can help automate processes, and train your team to harness the power of SEO process automation and AI/ ML in their daily routines.

going above and beyond

Will treat your business as my own.

Every client I work with, and any organization I work for, I've considered as my own. I am committed to going above and beyond to deliver amazing results for your business, your site, your customers, your team, and your bottom line.

Why Choose to Work with me

Recommended by respected people I've worked with

To help you decide whether I'll be good match for your company, project, or team, have a look at the list of my recommendations on LinkedIn, or testimonials on Twitter.

Growth-obsessed

You will quickly notice that I'm growth and data-obsessed. No gut-based decision-making here, only strategic choices, made as a result of intense analysis and evaluation and in accordance with best practices.

Recognized Thought Leader

I've demonstrated the value of my work to the field of SEO & Data Science by creating and sharing countless resources.

Experience in the toughest of industries

I've achieved growth even in the toughest of industries, including B2B, SaaS, and cloud computing.

Some of the Services I offer

Organic Growth, SEO & Data Consulting

Technical Audits

Evaluate all technical characteristics that might be impacting the optimal visibility in search engines.

Content Audits

Identify content issues that might be prohibiting good performance, and highlight duplication, cannibalization, and quality issues.

Internal linking Audits

Full in-depth review of internal links across the site, recommendations for new internal linking structure, based on topic clusters, page importance, and information architecture.

Data Visualisation

Design Looker Studio dashboards for all of your reporting needs, regardless of the size of the organization, data sources, project type, or stakeholders - I can create a good storytelling dashboard for every need.

Data Science

Advanced data science analyses on custom data - anything from entity extraction, knowledge graph work, sentiment analysis, or SERP analysis, to complex work with custom APIs or AI/ML.

Agency Consulting

Training your team, improving your processes, helping you build better agency deliverables.

What the people that know me Love about my work

Testimonials

I adore @lazarinastoy 's communication style 💙 She is the biggest nerd among us, but she'll take you from 0 to hero on any technical topic and make it sound easy and exciting. This time, learn about fuzzy matching!

Lidia Infante SEO Consultant

@lazarinastoy is the reference on the merge of SEO and Data science. Her @Brightonseo speech about creating topic models, finding links with machine learning is extremely useful! Well done Lazarina!!

Nadia Mojahed SEO Consultant

I managed Lazarina during her time at Skale - she is one of the most talented SEOs I've had the pleasure to work with in my career. Despite only recently breaking into the industry at the time, she quickly leveraged her background in Data Science to generate serious impact for some major SaaS brands and rapidly expand her skillset in the process. As an SEO, she is driven, compassionate, curious and extremely talented. I would not hesitate to recommend Lazarina for an SEO leadership roles in the future.

Ben Major Head of SEO & Content

I had the pleasure of working with Lazarina at Intrepid Digital, where she was my manager. I can confidently say that she is the brightest SEO professional I have ever worked with. Her expertise in data science was instrumental in the success of our SEO campaigns, her strategic vision is always on point and her approach to problem-solving is creative and outside the box. As a manager, she unlocked my abilities to learn beyond the confines of SEO. She was always available to provide guidance and support, and her leadership style was very human and approachable.

Florian Potier Sr. SEO Analyst

Subscribe on YouTube

Subscribe to my Youtube channel for videos on SEO, Data Science & Data visualization, and resources on freelancing and consulting.

LAZARINA STOY.