Lazarina Stoy

Explore SERPs with the help of machine learning

This Looker Studio (formerly Data Studio) template utilizes a range of machine learning models in a quick, easy, beginner-friendly way. The dashboard utilizes GPT-3, Google Cloud’s Natural Language API’s modules for entity analysis, entity sentiment, sentiment analysis, and DataforSEO for extracting SERP data in bulk.

What does this Looker Studio template do?

See the video and related resources

Here is what the biggest SEO superstars āœØ have said about this Looker Studio template

this deck if a f*in gold-mine
More #MachineLearning goodness from @lazarinastoy at @brightonseo ! šŸ™Œ How to incorporate #ML in your #SERP analysis! šŸšŸ’„

presented at brightonSEO

Your questions, answered

Do I need coding skills to use this Looker Studio Template?

No. This template does not require you to have any coding skills.

Do I need to have a subscription with DataforSEO to recreate this template?

Yes. The structure of the template sheet (that populates the Looker Studio Dashboard) uses DataforSEO, however, you can use an alternative SERP extraction service. If you do choose to do that, you will need to edit the fields in the template and the dashboard accordingly to avoid errors.

What APIs or services are needed for this dashboard to work?

To recreate this dashboard you will need access to DataforSEO and Google's Natural Language API, as well as access to Google Sheets and Looker Studio.

What is this dashboard best used for?

This dashboard is best used for one-off reports and data analysis of Google's Search Engine Results Page (SERP), ideally these should be repeated once every 3-6 months.

Who is this dashboard for?

This dashboard is designed to help SEO consultants, SEO Analysts, SEO specialists and other professionals with in-depth knowledge of SEO that are analysing competitor landscape via SERPs.

Still need help?

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hi, Iā€™m Lazarina šŸ‘‹šŸ»

I am an SEO & Data Science Consultant, and I help people succeed in SEO by sharing resources, templates, or tactics.

I'm passionate about SEO, Data Science, and making the two as accessible for beginners as possible.


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