Site Architecture - LAZARINA STOY.

How to do an SEO Internal Link Audit and Topic Clustering using ML

In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.

By Lazarina Stoy April 10, 2022Link Strategy, Machine Learning, NLP, SEO audits, Site Architecture

Continuous improvement approach for building an intent-driven website architecture

SEO

How to Build a Search Intent-First Website Architecture

Background to Intent-driven Website Architecture Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are…

By Lazarina Stoy March 13, 2022Search Intent, Link Strategy, Semrush, Site Architecture

SEO

How to Organize Your Company’s Blog Section for Conversions and Great UX

A beginner-friendly SEO guide, based on blogs that convert Blogging has become an essential part of the online marketing strategy for most companies. It's a powerful tool that can help…

By Lazarina Stoy June 8, 2021On-Page Optimizations, Site Architecture, Web Development

SEO

Should You Choose a Flat or Tree URL Structure

As a web developer, you will likely need to be involved in a conversation about URL structure. Ideally, a URL structure will work great for users, crawlers, and will be…

By Lazarina Stoy May 24, 2021Technical SEO, Site Architecture, Web Development

SEO

Blog Page Layout SEO Best Practices You Need To Know About

For many sites, the blog and other resource pages are the main sources for organic visibility. They drive new users to the site by satisfying their informational needs. The value,…

By Lazarina Stoy February 10, 2021On-Page Optimizations, Site Architecture