let me help you
I can review your strategy, processes and systems, train your team, or help with automation.
how I help
Areas of expertise
Organic Strategy
Development of organic traffic growth strategies, rooted in natural business evolution and sustainable content and topic expansion practices. I can help your organization grow through effective cross-platform SEO strategies, and enhance the core competencies of your SEO team.
Data Intelligence Consulting
- Offering expertise in developing effective reporting systems and analytical tools to interpret marketing and organic performance data
- Advising on best practices for tracking key business metrics and managing data effectively for optimal use.
- Providing advice into the application of data science techniques to solve complex business challenges and uncover new opportunities.
Automation Consulting for SEO teams
Assisting in the integration of automation technologies to streamline business processes. Identify areas where automation can enhance productivity, reduce costs, and improve operational efficiency.
How i Work
Work Process
01
Assessment
In this foundational stage, I engage with your team to gain a deep understanding of your specific challenges and objectives. For an Organic Strategy client, this might involve analyzing your current organic team structure, roadmap, and auditing your website. In Automation Consulting, I assess your existing processes to identify automation opportunities. For Data & Analytics Advisory, this step includes reviewing your current data management, reporting systems, and analytics practices.
02
Roadmap planning
Based on the initial assessment, I develop a customized strategy. For Organic Strategy, this involves creating a roadmap for organic growth and internal efficiency enhancement. In Automation Consulting, I design a plan to integrate automation technologies that streamline your operations. For Data & Analytics, this phase focuses on devising a comprehensive data strategy, encompassing everything from improved reporting systems to advanced data science applications.
03
Ongoing support
A plan is nothing without implementation.
The final, iterative phase is the practical implementation of the strategies. I will oversee all operations here, ensuring that nothings slips through the cracks, and can act as a fractional marketing director, as needed, for more complex projects.
I provide ongoing support and monitoring to ensure the strategies are effectively driving results, making adjustments as necessary to align with the ever-changing organic search and technology landscape.
Who I AM
Industry-recognised Data & SEO Consultant and Educator
✓ Worked with dozens of companies in B2B, SaaS, and e-commerce
✓ Educator at heart
✓ Problem-solver
Testimonials
Customers Said
★ ★ ★ ★ ★
loved by tens of happy clients
“One of the best training sessions I have ever attended”
It was one of the best training sessions I have ever attended. Lazarina was so organized, provided us with a lot of training/template material and was always so engaging while explaining everything. Impeccable work!
★ ★ ★ ★ ★
Content Manager, Hallam
“We know now what to do as a department”
Lazarina’s knowledge, presentation skills and frankly organisation are shockingly good. Not to mention how easy to work, approachable and available she is.
Detailed, with context, outcomes and question sessions that totally surpassed anything any of us had in mind when we woke up that day for the training.
★ ★ ★ ★ ★
Head of Organic, Hallam
“Her work helped us immensely in establishing SEO as a service for our business”
I engaged Lazarina as a freelancer to help our web design and web development agency with SEO for our clients. Lazarina helped us with research and analyses like keyword and competitor research, traffic analyses, information architecture and sitemap planning, and SEO growth strategy. She demonstrated she is thorough in her research and a great communicator – in both client communication and internally with our team.
★ ★ ★ ★ ★
CEO & Lead Developer, WePropagate
Have Questions?
Frequently Asked Questions
I run a small business on a small budget, can you help?
I offer free professional mentorship sessions on GrowthMentor. I’ve helped numerous small business owners with aspects of organic strategy like content strategy, topic clustering, keyword research, site set-up. I’ve also helped newly established consultants and agency owners with aspects like agency advertising, client acquisition, data strategy and process automation.
I need someone to help me with day-to-day running of SEO. Can you do that?
No. At the moment, I don’t have the capacity and availability to take on clients for full-service SEO (but I can recommend some great people that can!).
I am, however, onboarding clients for strategic advisory, which involves high-level consulting calls 2-4 times per month, auditing of processes and systems, identifying priority tasks, and collaborating with freelancers and SEO agencies. This service does not include tactical or implementation SEO work.
I love your dashboards and I wish mine looked like yours. Do you redesign dashboards or build dashboards for custom use-cases?
Yes. I can redesign a single, or a portfolio of dashboards, with a variety of data sources. I can design custom Looker Studio dashboards for client reporting, internal reporting and data analysis, and process improvement purposes.
How much do you charge?
My pricing is value-based, rather than hourly, hence – it differs based on the project and my degree of involvement in it. Once I get introduced to your need, I will provide a quote for us to go over.
I want to hire you as a fractional director – is this possible?
Yes. I can come on board on a temporary or contract basis, serving at a director-level in an established enterprise – ideally, SaaS or B2B.
Can I get an invoice for my purchase?
Yes, of course. My company is registered as an Ltd. in Bulgaria, part of the EU. I only work with registered organisations or licensed freelancers, issuing an invoice for every service and payment. I work with clients from all over the world.