Learn

Learn AI automation, ML and data storytelling.

I’ve been creating courses for more than six years: on the MLforSEO Academy, on Data Studio for Marketers, and for partners like Traffic Think Tank and SE Ranking. Every resource below is marked as a course, an ebook or a free resource, with its price.

Visit the MLforSEO Academy Visit Data Studio for Marketers

Courses

Self-paced video courses with notebooks, templates and workbooks. Teams can buy bundles and team access.

Bundles and team access →

CoursePaidBeginner-friendly

Introduction to Machine Learning for SEO

The foundation: clustering, classification, entity extraction, fuzzy matching and content transformation, with Colab notebooks and Sheets templates across 8 modules.

€250See the course

CoursePaidIntermediate

Semantic ML-enabled Keyword Research in the LLM Era

Query semantics, search intent at scale, entities and building a semantic keyword universe, start to finish.

€400See the course

CoursePaidNew

The AI-powered Entity Audit

The 5C framework for auditing how search engines and LLMs understand a brand, with a live audit you can follow along with.

€150See the course

Ebooks

Ebooks, to read at your own pace

EbookPaid

Introduction to Machine Learning for SEOs

MLforSEO Academy

The designed companion to the course, with resource links for every module.

€99

EbookPaid

Data Storytelling in Data Studio

Data Studio for Marketers

A 435-page guide to turning marketing data into stories that stakeholders act on.

€49

EbookFree

The Marketer’s Guide to Dashboard Design

Data Studio for Marketers

174 pages on designing dashboards that people actually use.

Free

Courses I’ve written for others

Programmatic SEOTraffic Think Tank · course The SEO’s complete guide to Data StudioTraffic Think Tank · course Agency reporting with Data Studio and SE RankingSE Ranking Academy · mini-course

Free resources

Free resources, by topic

Everything I’ve built and given away, grouped by what you’re trying to do. Each card opens the hub where the resources live.

Machine learning and NLP for SEO

Colab notebooksNo-code Sheets templatesChecklists

Entity and sentiment analysis, text classification, topic modelling and fuzzy matching, with or without code.

MLforSEO resource library →

Code you can reuse

Python scriptsNotebooksMIT licence

The code from every refreshed MLforSEO tutorial: search intent classification, internal linking and SERP analysis automation, IndexNow, structured data and more.

MLforSEO code on GitHub →

Keyword research and search intent

NotebooksSheets formulasData Studio template

Five free intent-classification notebooks, a search intent keyword classifier template, and 12 Google Sheets formulas for keyword research.

Start with the search intent guide →

Data Studio dashboards and reporting

Dashboard templatesTutorials

Templates for SEO, GA4, Search Console, Core Web Vitals, URL Inspection and rank-tracking reporting, each with a step-by-step tutorial.

Data Studio for Marketers templates →

Data storytelling and dashboard design

Free ebookChecklist

A free 174-page dashboard design ebook and a data storytelling checklist for marketers and analysts.

Data Studio for Marketers resources →

AI search

GuidesTalk write-upsNotebooks

How AI search retrieves, personalises and cites content, from query fan-out to entities and indexing.

MLforSEO AI search guides →

Published

Guest contributions and appearances

Articles I’ve written for other publications, plus podcasts and webinars. Talks and my own articles on MLforSEO and Data Studio for Marketers are hidden by default; switch them on to see everything.

Show

My sites

Oct 2026Article17 Custom Dimension Formulas for Data Studio Marketing DashboardsData Studio for Marketers

Oct 2026ArticleHow to annotate Data Studio charts with Google’s algorithm updatesData Studio for Marketers

Oct 2026ArticleCustom event annotations for GA4 and Search Console in Data StudioData Studio for Marketers

Oct 2026ArticleExpert commentary annotations for GA4 dashboards in Data StudioData Studio for Marketers

Oct 2026ArticleCore Web Vitals Dashboard in Data Studio: Set Up the Auditor TemplateData Studio for Marketers

Oct 2026ArticleAutomate Core Web Vitals Reporting and Progress Tracking in Data StudioData Studio for Marketers

Oct 2026ArticleHow to Get Nightwatch Rankings into Google Sheets and Data StudioData Studio for Marketers

Oct 2026ArticleHow to Report on the URL Inspection API in Data StudioData Studio for Marketers

Oct 2026Article10 Common Data Storytelling Mistakes and How to Avoid ThemData Studio for Marketers

Oct 2026ArticleHow to Build a Data Story: The Data, Narrative and Visuals ChecklistData Studio for Marketers

Oct 2026ArticleData Studio limitations for advanced users, re-checked for 2026Data Studio for Marketers

Oct 2026ArticleHow to show negative numbers in a stacked combo chart in Data StudioData Studio for Marketers

Oct 2026Article10 Things Holding Agency Data Studio Dashboards Back (and the Fix for Each)Data Studio for Marketers

Oct 2026Article5 Ways to Connect Semrush to Data StudioData Studio for Marketers

Oct 2026Article5 Ways to Connect HubSpot to Data StudioData Studio for Marketers

Oct 2026ArticleThe Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)MLforSEO

Oct 2026ArticleHow to Automatically Generate Meta Descriptions with Python: From BERT to LLMsMLforSEO

Oct 2026ArticleHow to Build a Search Intent-First Website ArchitectureMLforSEO

Oct 2026ArticleSentiment Analysis: A Deep Dive Into the Theory, Methods, and ApplicationsMLforSEO

Oct 2026ArticleStructured Data Automation with Python: Detect, Generate and Validate JSON-LD at ScaleMLforSEO

Oct 2026ArticleThe Ultimate Guide to the IndexNow API: Instant Indexing for Bing, Yandex and Other Search Engines (with Python)MLforSEO

Oct 2026ArticleWeb Scraping of Page Content in 3 Easy Steps with Screaming FrogMLforSEO

Oct 2026ArticleHow to do an SEO Internal Link Audit and Topic Clustering using MLMLforSEO

Oct 2026ArticleHow to do a YouTube SEO Audit for improved organic search visibility (step-by-step guide)MLforSEO

Oct 2026ArticleYouTube SEO: How to boost video visibility and grow your channel (free checklist)MLforSEO

Oct 2026Article4 Ways to Boost Your SERP Competitor Analysis with Machine LearningMLforSEO

Oct 2026Article10 Ways to Automate Internal Linking with AIMLforSEO

Oct 2026Article10 Ways to Automate SERP Analysis with AIMLforSEO

Oct 2026ArticleBlog and Site Architecture for SEO and Conversions in the AI Search EraMLforSEO

Oct 2026ArticleImage SEO in 2026: The Complete Guide to Image Optimisation, Advanced Tactics and Multimodal SearchMLforSEO

Oct 2026ArticleAutomated Client Reporting in Data Studio: Free vs Pro, and the Pipeline That ScalesData Studio for Marketers

Oct 2026ArticleThe Data Studio API, explained for marketers: what it can and can’t doData Studio for Marketers

Oct 2026ArticleWhy your Data Studio report shows yesterday’s numbers: data freshness, caching and refreshData Studio for Marketers

Oct 2026ArticleWhy your scheduled Data Studio report didn’t arrive (and the limits on free)Data Studio for Marketers

Oct 2026ArticleData Studio alerts: what Pro alerts do, and the free workaroundsData Studio for Marketers

Oct 2026ArticleData Studio report ownership: transfers, leavers, client handovers and version historyData Studio for Marketers

Oct 2026ArticleRow-level security in Data Studio with filter by email: one report, each client sees only their dataData Studio for Marketers

Oct 2026ArticleHow to Embed a Data Studio Report on a Website or Client PortalData Studio for Marketers

Oct 2026ArticleExtract Data in Data Studio: Speed Up Slow Reports and Fix Failing ExtractsData Studio for Marketers

Oct 2026ArticleAutomate the Google Sheet behind your Data Studio reportData Studio for Marketers

Oct 2026ArticleAdd a data health page to every client report in Data StudioData Studio for Marketers

Oct 2026ArticleAI in Data Studio: what Gemini does, what’s free, and what to use instead (2026)Data Studio for Marketers

Oct 2026ArticleConnect Google Analytics to Claude or ChatGPT (GA4 MCP), and check it against your Data Studio reportData Studio for Marketers

Oct 2026ArticleMarketing data MCP servers compared: Windsor.ai, Porter, Catchr, Coupler.io, Supermetrics, Funnel and Google’s ownData Studio for Marketers

Oct 2026ArticleUsing ChatGPT, Claude or Gemini to build a Data Studio report: what worksData Studio for Marketers

Oct 2026ArticleConversational Analytics in Data Studio: build a BigQuery data agent for your GA4 dataData Studio for Marketers

Oct 2026ArticleWriting client report commentary with AI, without making things upData Studio for Marketers

Oct 2026ArticleGoogle Ads and Search Console MCP servers: connect them to Claude or ChatGPT, and check against your Data Studio reportData Studio for Marketers

Oct 2026ArticleSending client data to ChatGPT, Claude or Gemini: what agencies check firstData Studio for Marketers

Oct 2026ArticleMeta Ads MCP: connect Facebook and Instagram ads data to Claude or ChatGPT, and check it against your Data Studio reportData Studio for Marketers

Oct 2026ArticleWill AI replace marketing dashboards? What changes, and what a dashboard is still forData Studio for Marketers

Sep 2026ArticleThe Best Data Studio Connectors Compared (2026 Pricing)Data Studio for Marketers

Sep 2026ArticlePorter Metrics vs Windsor.ai vs Supermetrics (2026)Data Studio for Marketers

Sep 2026ArticleSupermetrics Alternatives for Data Studio Users (2026)Data Studio for Marketers

Sep 2026ArticleAgencyAnalytics Alternatives (2026): 10 Options PricedData Studio for Marketers

Sep 2026ArticleData Studio vs Power BI vs Tableau for Marketers (2026)Data Studio for Marketers

Sep 2026ArticleSupermetrics Pricing 2026: Plans, Extras & Real BillsData Studio for Marketers

Sep 2026ArticleLooker vs Looker Studio vs Data Studio: Three Names, Two ProductsData Studio for Marketers

Sep 2026ArticleData Studio vs Databox vs DashThis (2026): Costs ComparedData Studio for Marketers

Sep 2026ArticleMarketing Reporting Tools Compared: 13 Tools by Layer and Price (2026)Data Studio for Marketers

Sep 2026ArticleThe Best Free Data Studio Templates (2026)Data Studio for Marketers

Sep 2026ArticleData Studio Dashboard Examples Worth Copying (and Why)Data Studio for Marketers

Sep 2026ArticleData Studio Community Visualisations: 13 Explained (2026)Data Studio for Marketers

Sep 2026TalkThe sustainability issue with AI and what we can change as marketers (extended)Belgrade SEO Conference · Belgrade

Sep 2026ArticleHow to Build a Branded Report Theme in Data Studio (and Reuse It)Data Studio for Marketers

Sep 2026ArticleData Studio Templates vs Themes: What’s the Difference?Data Studio for Marketers

Sep 2026ArticleData Studio Layout and Grid: How to Build Aligned ReportsData Studio for Marketers

Sep 2026ArticleHow to Add a Navigation Menu to a Data Studio ReportData Studio for Marketers

Sep 2026ArticleHow to Design a Report Cover Page in Data StudioData Studio for Marketers

Sep 2026ArticleImages, Logos and Icons in Data Studio: The Complete GuideData Studio for Marketers

Sep 2026ArticleMobile-Friendly Data Studio Reports: What Actually WorksData Studio for Marketers

Sep 2026ArticleData Studio Colour Palettes: A Practical, Accessible GuideData Studio for Marketers

Sep 2026ArticleData Studio Fonts: The Full List and How to Use ThemData Studio for Marketers

Sep 2026ArticleDark Mode in Data Studio: What Exists and What Doesn’tData Studio for Marketers

Sep 2026ArticleData Studio Scorecards: How to Build Ones People Can ReadData Studio for Marketers

Sep 2026ArticleHow to build an executive summary page in Data StudioData Studio for Marketers

Sep 2026ArticleData storytelling frameworks: which one your report needsData Studio for Marketers

Sep 2026ArticleMetrics that tell a story, and the ones that don’tData Studio for Marketers

Sep 2026ArticleReference lines and targets in Data StudioData Studio for Marketers

Sep 2026ArticleHow to annotate charts in Data StudioData Studio for Marketers

Sep 2026ArticleThe “so what?” test: making dashboards actionableData Studio for Marketers

Sep 2026ArticleData storytelling for marketersData Studio for Marketers

Sep 2026ArticleHow to present a Data Studio report to a clientData Studio for Marketers

Sep 2026ArticleWho owns the dashboards? Reporting operations for agenciesData Studio for Marketers

Sep 2026ArticleDashboard Design Principles for Reports People Actually ReadData Studio for Marketers

Sep 2026ArticleHow to Track Who Actually Uses Your Data Studio ReportsData Studio for Marketers

Sep 2026ArticleWhat is Data Studio?Data Studio for Marketers

Sep 2026ArticleData Studio free vs Pro: what agencies and teams actually get for $9Data Studio for Marketers

Sep 2026ArticleHow to copy and reuse a Data Studio templateData Studio for Marketers

Sep 2026ArticleHow to connect Google Analytics 4 to Data StudioData Studio for Marketers

Sep 2026ArticleHow to create your first Data Studio reportData Studio for Marketers

Sep 2026ArticleData Studio chart types explained — and when to use eachData Studio for Marketers

Sep 2026ArticleHow to connect Google Search Console to Data StudioData Studio for Marketers

Sep 2026ArticleHow to connect Google Ads to Data StudioData Studio for Marketers

Sep 2026ArticleHow to connect Google Sheets to Data StudioData Studio for Marketers

Sep 2026ArticleThe Data Studio interface explainedData Studio for Marketers

Sep 2026ArticleHow to share and schedule a Data Studio reportData Studio for Marketers

Sep 2026ArticleData sources vs datasets in Data StudioData Studio for Marketers

Sep 2026ArticleDate range controls in Data StudioData Studio for Marketers

Sep 2026ArticleFilter controls and drop-downs in Data StudioData Studio for Marketers

Aug 2026ArticleSearch-Intent Classification with Machine Learning: The Approaches ExplainedMLforSEO

Aug 2026ArticleTopic Modelling for SEO with BERTopicMLforSEO

Aug 2026ArticleWhat Fuzzy Matching Is, and Where It Fits in SEOMLforSEO

Aug 2026ArticleComparing NLP APIs for Entity and Sentiment Analysis (vs Generative AI)MLforSEO

Aug 2026ArticleSemantic Analysis of Customer Reviews with Machine LearningMLforSEO

Aug 2026ArticleWhat Entity Extraction Is, and Where It Fits in SEOMLforSEO

Aug 2026ArticleWhat Machine Learning Clustering Is, and Where It Fits in SEOMLforSEO

Aug 2026ArticleTopic Modelling for SEO with LDA (Latent Dirichlet Allocation)MLforSEO

Jul 2026ArticleThe Characteristics of a Machine Learning Problem: A Task, Data and Solution Framework for SEOsMLforSEO

Jul 2026ArticleHow to Find Machine-Learning-Enabled Automation in Your SEO WorkflowMLforSEO

Jul 2026ArticleWhat Machine Learning Classification Is, and Where It Fits in SEOMLforSEO

Jun 2026TalkContext (not content) is king in AI searchBerlin Campixx · Berlin

May 2026ArticleWhat Does a Good Semantic Keyword Universe Actually Look Like?MLforSEO

May 2026ArticleWhat Is Implicit User Feedback in SEO? How Behavioural Signals Shape Search RankingsMLforSEO

May 2026ArticleWhat Is the EAV Model in SEO? A Practical Framework for Semantic Keyword ResearchMLforSEO

May 2026ArticleHow to Turn Semantic Keyword Research Into an Actionable SEO WorkflowMLforSEO

May 2026ArticleHow to Structure and Categorise Keyword Data for Semantic AnalysisMLforSEO

May 2026ArticleWhat Is Search Intent in SEO? A Practical Guide to Using It in Semantic Keyword ResearchMLforSEO

May 2026ArticleWhat Is SERP Feature Analysis? How to Use It for Smarter Keyword ResearchMLforSEO

May 2026ArticleWhat Are Synthetic Queries? Why They Matter for Semantic SEO and AI SearchMLforSEO

May 2026ArticleWhat Is Information Gain in SEO? How Google Measures Content UniquenessMLforSEO

May 2026ArticleWhat Is a Knowledge Graph? How to Use It for Smarter Keyword StrategyMLforSEO

May 2026ArticleWhat Is Query Augmentation in SEO? How Search Engines Expand Queries (and Why It Matters Now)MLforSEO

Apr 2026TalkContext (not content) is king in AI searchSEOday (SearchDay) · Aarhus

Apr 2026ArticleWhat is Search Query Sequence and Query Path?MLforSEO

Apr 2026ArticleWhat is Query Context and Session Context in SEO?MLforSEO

Apr 2026TalkThe sustainability issue with AI and what we can change as marketersBrightonSEO · Brighton

Mar 2026Guest articleHow AI search personalizes fan-out queries using memory and contextiPullRank

Dec 2025Guest articleHow AI search platforms expand queries with fan-out, and why it skews intentiPullRank

Nov 2025Guest article8 data visualization dashboards for SEOs with Looker Studio templatesSE Ranking

Oct 2025Guest articleFuzzy matching and semantic search: improving visibility in AI resultsiPullRank

Oct 2025Guest articleHow AI search platforms leverage entity recognition, and why it mattersiPullRank

Oct 2025TalkAI-powered/ML-enabled semantic keyword research for the AI eraBrightonSEO · Brighton

Aug 2025Article404 and Redirect Mapping with Fuzzy Matching in Google Colab (Python)MLforSEO

Dec 2024ArticleDifferent ways to Map Keywords to topics – with Supervised and Unsupervised ML approachesMLforSEO

Dec 2024Talk5 phases of NLP with applications for SEOWe Love SEO (Oncrawl) · Online

Nov 2024ArticleHow to use Google Autocomplete API and Places API for Keyword Suggestions with PythonMLforSEO

Nov 2024TalkGoogle Cloud ML APIs + Gemini: an automation appWomen in Marketing Bulgaria · Sofia

Oct 2024ArticleHow to do keyword clustering with KeyBERTMLforSEO

Oct 2024Guest articleStep-by-step set-up tutorial for an SEO agency manager Looker Studio dashboardSE Ranking

Oct 2024ArticleHow to use generative AI with structured data for programmatic SEOMLforSEO

Oct 2024ArticleHow to Automatically Optimize your SEO Metadata with FuzzyWuzzy and OpenAI in Google ColabMLforSEO

Oct 2024TalkHow to automate your content audit with the help of machine learningBrightonSEO · Brighton

Oct 2024TalkIntroduction to machine learning for SEOs (masterclass)BrightonSEO · Brighton

Oct 2024TalkWhen, how and why to incorporate machine learning in SEOSearch 'n Stuff · Antalya

Oct 2024TalkHow to incorporate machine learning into your SEO day-to-dayTechSEO Connect · Raleigh

Sep 2024Guest articleWhat is an AI winter and is one coming?Search Engine Land

Jun 2024TalkContent transformation framework of the futureSEonthebeach · Murcia

May 2024ArticleHow to transcribe audio with OpenAI’s Whisper API in Google Colab (Python)MLforSEO

May 2024Guest articleData storytelling: how to make SEO insights resonate with stakeholdersSE Ranking

May 2024ArticleHow to do content moderation with Google’s Natural Language API in Google Sheets (Apps Script)MLforSEO

Apr 2024PodcastProgrammatic SEO (Crawling Mondays, with Aleyda Solis and Roxana Stingu)Crawling Mondays

Apr 2024ArticleHow to do Syntax Analysis with Google’s Natural Language API in Google Sheets (Apps Script)MLforSEO

Apr 2024ArticleHow to do Sentiment Analysis with Google’s Natural Language API in Google Sheets (Apps Script)MLforSEO

Apr 2024TalkWhen to use machine learning models in SEO, and which onesInOrbit · Portorož

Apr 2024TalkHow to automate your content SEO audit with machine learningSerpConf · Sofia

Mar 2024ArticleHow to do Text Classification with Google’s Natural Language API in Google Sheets (Apps Script)MLforSEO

Mar 2024ArticleHow to do Entity Extraction with Google’s Natural Language API in Google Sheets (Apps Script)MLforSEO

Mar 2024Guest articleHow one Google featured snippet is killing commercial list-based contentSearch Engine Land

Jan 2024Guest articleGPT-4 vs. Google Cloud: performance comparison on 9 SEO tasksSearch Engine Land

Jan 2024Guest articleAudit and fix duplicate contentWix SEO Hub

Nov 2023TalkBeginner-friendly guide to ML-enabled automation in organic searchSMXL · Milan

Oct 2023Guest articleA complete guide to preventing keyword cannibalizationWix SEO Hub

Jul 2023Guest articleData storytelling: skills & elements (Whiteboard Friday)Moz

Jun 2023PodcastData storytelling: transforming numbers into compelling narrativesSE Ranking

Jun 2023PodcastStaying ahead of SEO trends with data science and automationeComOne Podcast

Apr 2023Guest articleHow to do on-page SEO: a guide for small and medium-sized businessesWix SEO Hub

Mar 2023WebinarUse Google Cloud’s ML APIs to execute SEO (SEO in 2023 tip)Majestic

Mar 2023PodcastMachine learning for SEOs (Crawling Mondays, with Aleyda Solis and JC Chouinard)Crawling Mondays

Mar 2023TalkData storytelling in SEO: making more compelling argumentsWTSFest · London

Feb 2023Guest articleFive phases of NLP and how to incorporate them into your SEO journeyOncrawl

Feb 2023TalkMachine learning in SEO: tasks and APIsPubcon · Austin

Oct 2022TalkHow to incorporate machine learning into SERP analysisBrightonSEO · Brighton

Sep 2022Guest articleA beginner’s guide to CTAs: how to choose the right CTA for your business goalsWix SEO Hub

Aug 2022PodcastUntapped superpowers of data science and SEORankable

Jul 2022WebinarMachine learning in SEO (with Tory Gray, Sam Torres and Begüm Kaya)Webinar panel

Jun 2022WebinarSearch intent in SEO (panel)Webinar panel

May 2022WebinarMachine learning in SEO (Old Guard vs New Blood)Majestic

Apr 2022TalkHow to incorporate machine learning in your internal linking auditBrightonSEO · Brighton

Mar 2022PodcastSix steps to getting started with machine learning as an SEOIn Search SEO Podcast

Feb 2022WebinarLooker Studio for SEOs: reporting automation tips, tricks and templatesWebinar

Feb 2022TalkLooker Studio for SEOs: reporting automation tipsWeeklySEO · Online

Feb 2022TalkA beginner’s guide to machine learning for SEOsWTSFest · London

Jan 2022TalkBuilding a search intent-driven website architectureSEO Mastery Summit · Online

Dec 2021WebinarFind opportunities for embedding machine learning into your processes (SEO in 2022 tip)Majestic

Nov 2021Guest articleHow to create a sitemap structure with user search intent in mindOncrawl

Nov 2021TalkSupercharging keyword research via search intent classificationInternational Search Summit · Barcelona

Sep 2021TalkInteractive Looker Studio reporting for Core Web VitalsMeasureFest (BrightonSEO) · Brighton

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Tutorials, research and AI-search news for marketers, from me and the MLforSEO team. One email a week, no hype.