Writing
Data Science
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The sustainability issue with AI, and what we can change as marketers
My Belgrade SEO 2026 talk, written up: why per-prompt AI energy keeps falling while data-centre demand keeps rising, which kinds of AI…
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Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide
My Women in Marketing – Bulgaria talk, updated for 2026: how marketers can automate content audits, entity analysis, moderation, transcription and copy…
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How to incorporate machine learning in your SEO day-to-day
The write-up of my TechSEO Connect 2024 talk, updated for 2026: nine practical machine learning projects for SEO, from text classification and…
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Rule-based vs AI-powered Automation: Key Differences and SEO applications
Rules or AI? How rule-based automation, task-specific machine learning, LLM workflows and agents compare on consistency, cost and reliability, when rules still…
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Machine Learning for SEO: How to Get Started
My beginner’s guide to machine learning for SEOs, first given at WTSFest 2022 and updated for 2026: the task, data and solution…
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