Writing
Talks
Write-ups of my conference talks: the argument, updated methods, the slides and the video.
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AI-powered semantic keyword research for the AI era: my BrightonSEO talk, updated for 2026
The full workflow from my BrightonSEO October 2025 talk on semantic keyword research (entities and the EAV model, query paths, synthetic queries…
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Context (not content) is king in AI search: how AI search personalises, retrieves and cites
The full write-up of my SEOday and Berlin Campixx 2026 talk: why the same query gets different AI answers, how fan-out, memory…
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The sustainability issue with AI, and what we can change as marketers
My Belgrade SEO 2026 talk, written up: why per-prompt AI energy keeps falling while data-centre demand keeps rising, which kinds of AI…
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The Content Transformation Framework: How to Make One Piece of Content Work Across Every Format (and AI Search)
My SEonthebeach 2024 talk, rebuilt for 2026: a seven-step content transformation framework for turning one source asset into articles, shorts, audio, social…
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Supercharging Marketing with Google Cloud ML APIs and Gemini: A Beginner’s Guide
My Women in Marketing – Bulgaria talk, updated for 2026: how marketers can automate content audits, entity analysis, moderation, transcription and copy…
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How to Automate Your Content SEO Audit with the Help of Machine Learning Models
The full write-up of my BrightonSEO 2024 talk: a four-stage content audit system using machine learning APIs for intent, topics, entities and…
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How to incorporate machine learning in your SEO day-to-day
The write-up of my TechSEO Connect 2024 talk, updated for 2026: nine practical machine learning projects for SEO, from text classification and…
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How to incorporate machine learning in your SERP analysis: my BrightonSEO talk, revisited
My BrightonSEO talk on using machine learning for SERP analysis, written up: the MoSCoW framework, five analyses (competitors, entities, sentiment, intent, n-grams),…
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How to Implement Machine Learning in Your Internal Linking Audit (My BrightonSEO Talk)
The write-up of my BrightonSEO talk on machine learning in internal linking audits: the six-part framework (why, analyse, cluster, discover, link, deliver),…
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Machine Learning for SEO: How to Get Started
My beginner’s guide to machine learning for SEOs, first given at WTSFest 2022 and updated for 2026: the task, data and solution…
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