NowBuilding the MLforSEO Academy and Data Studio for Marketers
Organic growth and AI automation, without the hype.
I help marketing teams, founders and solo marketers grow their organic visibility and automate the work that slows them down. Practically, sustainably, and in a way your team can run without me.
24 conference talksFounder, MLforSEO142 learners in 34 countriesWhere do you want to start?
For teams and founders
Hire me to lead your organic growth and AI automation
A senior lead who works across search, content, data and automation, and does the hands-on work too. Without a full-time hire.
- Search and AI-search visibility, across platforms
- Research and competitor analysis
- Scalable content systems
- AI automation and productised services
- Data science, reporting and dashboards
- Community and audience growth
Fractional from €2,500 a month, or a single Power Hour for €275.
Train your team or book me to speak
Hands-on trainings and talks on AI automation in marketing, and data visualisation and storytelling.
Learn at your own pace
Courses on the MLforSEO Academy, plus visualisation templates, resources and ebooks on Data Studio for Marketers.
Follow along
In-depth write-ups of my talks, essays on AI automation, and a weekly newsletter.
What I can help with
Skills, from strategy to the script that runs it
Six years across agency, consulting and founder roles, with the hands-on skills to build what I recommend.
Organic growth and SEO
- Technical SEO at scale
- Site and information architecture
- AI search and entity SEO
- Semantic keyword research
- Content strategy and audits
- Internal linking
- Programmatic SEO
- YouTube SEO
AI and ML automation
- Python
- LLM workflows and agents
- Claude, OpenAI and Gemini APIs
- Classification and clustering
- Embeddings
- Entity and sentiment analysis
- GitHub Actions automations
- Human-in-the-loop review
Data science and analytics
- SQL and BigQuery
- Web scraping and crawling
- GA4 and Search Console APIs
- Benchmarking LLMs vs NLP APIs
- Query fan-out analysis
- Custom data pipelines
Data visualisation and storytelling
- Data Studio dashboards
- Reporting automation
- Data storytelling
- Dashboard design
- Stakeholder narratives
Education and training
- Course design
- Team and agency training
- Conference masterclasses
- University guest lectures
- Video, workbooks and templates
Community and leadership
- Community building
- Sponsorship and partnerships
- Event production
- Managing teams and freelancers
- Productising services
- Mentorship programmes
New here?
Good places to start
The quickest ways to get familiar with my work.
How to automate your content audit with machine learning
The talk most people start with: classification, entity and sentiment APIs applied to thousands of pages.
Machine learning for SEO: how to get started
My beginner’s guide, based on my WTSFest talk and updated for the LLM era.
Context (not content) is king in AI search
How AI search personalises, retrieves and cites, and what to do about it.
Introduction to Machine Learning for SEO
The beginner-friendly foundation on the MLforSEO Academy, with Colab and Sheets templates.
The MLforSEO resource library
Free notebooks, no-code Sheets templates and checklists for ML and AI search.
Data Studio for Marketers
Tutorials, dashboard templates, resources and ebooks for marketing reporting and data storytelling.
Latest, from everywhere
+13 more from Data Studio for Marketers this week
+13 more from MLforSEO this week
Work together
Need a senior lead, without the full-time hire?
For teams who need someone to own organic growth and automation, and for founders and marketers who want to build those skills themselves.
What people who’ve hired and worked with me say
Lazarina is an outstandingly talented individual. She has great, hands-on all-round SEO knowledge and excellent data science skills. […] Rarely do you encounter someone with her level of technical ability and drive to execute, but also the capacity to take a step back and create a broad strategy to achieve growth.
Lazarina’s knowledge, presentation skills and frankly organisation are shockingly good. Detailed, with context, outcomes and question sessions that totally surpassed anything any of us had in mind when we woke up that day for the training.
Lazarina helped us with keyword and competitor research, traffic analyses, information architecture and sitemap planning, and SEO growth strategy. Her work helped us immensely in establishing SEO as a service for our business.
The MLforSEO newsletter
Tutorials, research and AI-search news for marketers, from me and the MLforSEO team. One email a week, no hype.