Speaking and training
Talks and trainings on AI automation in marketing.
Practical, hands-on sessions on AI automation, machine learning for SEO, and data visualisation and storytelling. On a conference stage or in your team’s room.
24 talks since 20217× BrightonSEO10 countriesSee me on stage
Watch a talk
What I talk about
Three topics, tailored to every room
Every session is shaped around the audience’s level, from beginner-friendly overviews to hands-on technical deep dives.
AI automation in marketing
Where AI and automation actually pay off, how to build workflows people trust, and what they cost, including the environmental cost.
Recently: The sustainability issue with AI (BrightonSEO, Belgrade SEO 2026) · Google Cloud ML APIs and Gemini (Women in Marketing - Bulgaria 2024)
Machine learning and AI search for SEO
Semantic keyword research, entities, content audits, and how AI search retrieves and cites content.
Recently: Context (not content) is king (SEOday, Campixx 2026) · Semantic keyword research for the AI era (BrightonSEO 2025)
Data visualisation and storytelling
Dashboards and narratives that get stakeholders to act, and reporting that runs itself.
Recently: Data storytelling in SEO (WTSFest 2023) · Interactive Data Studio reporting (MeasureFest 2021)
Lazarina’s knowledge, presentation skills and frankly organisation are shockingly good. Detailed, with context, outcomes and question sessions that totally surpassed anything any of us had in mind when we woke up that day for the training.
Carmen Domínguez RodríguezHead of Organic, HallamIt was one of the best training sessions I have ever attended. Lazarina was so organised, provided us with a lot of training and template material, and was always so engaging while explaining everything.
Sabrina La MonicaContent Manager, HallamFormats and terms
What I do, and what it takes
Clear terms upfront, so we can skip the awkward email.
| Format | What it looks like | Terms |
|---|---|---|
| Conference talk25–45 minutes | Practical, demo-led, with templates the audience keeps. | ✈ Travel + hotelFee for commercial events |
| Keynote30–60 minutes | Big-picture and story-led, for the whole room. | ✈ Travel + hotelSpeaking fee |
| Workshop or masterclassHalf or full day | Laptops open, small groups, hands-on exercises. | ✈ Travel + hotelFrom €1,000 per day |
| Team trainingHalf day, full day or a series | For marketing, SEO, content and data teams. On site or remote, built around your tools and data. | ✈ Travel + hotel, if on siteFrom €1,500 per day |
| Webinar, podcast or panelRemote, any length | Interviews, panels and remote talks. | RemoteLet’s talk |
Where I’ve spoken
10 countries, 13 cities
RaleighUS AustinUS
Brighton ×7UK London ×2UK Sofia ×2BG BarcelonaES MurciaES BelgradeRS AarhusDK BerlinDE MilanIT PortorožSI AntalyaTR
Every talk
Past talks, slides and write-ups
Slides open as PDFs in a new tab. Most talks have an in-depth, updated write-up on this site.
2026
The sustainability issue with AI, and what we can change as marketers (extended)
Belgrade SEO Conference · Belgrade, Serbia · Sep 2026
Context (not content) is king in AI search
Berlin Campixx · Berlin, Germany · Jun 2026
Context (not content) is king in AI search
SEOday (SearchDay) · Aarhus, Denmark · Apr 2026
The sustainability issue with AI, and what we can change as marketers
BrightonSEO · Brighton, UK · Apr 2026
2025
AI-powered, ML-enabled semantic keyword research for the AI era
BrightonSEO · Brighton, UK · Oct 2025
2024
5 phases of NLP with applications for SEO
We Love SEO (Oncrawl) · Online · Dec 2024
Supercharging marketing with Google Cloud ML APIs and Gemini: a beginner’s guide
Women in Marketing - Bulgaria · Sofia, Bulgaria · Nov 2024
How to incorporate machine learning into your SEO day-to-day
TechSEO Connect · Raleigh, US · Oct 2024
When, how and why to incorporate machine learning in SEO
Search ‘n Stuff · Antalya, Türkiye · Oct 2024
Introduction to machine learning for SEOs (masterclass)
BrightonSEO · Brighton, UK · Oct 2024
How to automate your content audit with the help of machine learning
BrightonSEO · Brighton, UK · Oct 2024
Content transformation framework of the future
SEonthebeach · Murcia, Spain · Jun 2024
How to automate your content SEO audit with machine learning
SerpConf · Sofia, Bulgaria · Apr 2024
When to use machine learning models in SEO, and which ones
InOrbit · Portorož, Slovenia · Apr 2024
2023
A beginner-friendly guide to ML-enabled automation in organic search
SMXL · Milan, Italy · Nov 2023
Data storytelling in SEO: making more compelling arguments
WTSFest · London, UK · Mar 2023
Machine learning in SEO: tasks and APIs
Pubcon · Austin, US · Feb 2023
2022
How to incorporate machine learning into your SERP analysis
BrightonSEO · Brighton, UK · Oct 2022
Building a search intent-driven website architecture
SEO Mastery Summit · Online · 2022
How to implement machine learning in your internal linking audit
BrightonSEO · Brighton, UK · Apr 2022
Data Studio for SEOs: reporting automation tips
WeeklySEO · Online · Feb 2022
A beginner’s guide to machine learning for SEOs
WTSFest · London, UK · Feb 2022
2021
Supercharging keyword research with search intent classification
International Search Summit · Barcelona, Spain · Nov 2021
Interactive Data Studio reporting for Core Web Vitals
MeasureFest (BrightonSEO) · Brighton, UK · Sep 2021
Invite me
Invite me to speak, or to train your team
Tell me about your event or team and I’ll confirm availability within two working days.
Do you travel?
Yes, happily. I need full travel reimbursement: flights and any other travel costs.
Do you need accommodation?
Yes, hotel accommodation for the nights around the event.
Do you charge a speaking fee?
Travel and hotel are the minimum for every in-person talk. For commercial events, a speaking fee is also expected, and keynotes always carry one. Workshops and team trainings are always paid: workshops and masterclasses from €1,000 per day, team trainings from €1,500 per day.
Can the talk be recorded?
Yes. I’m happy for talks to be recorded and shared, and I’ll share the slides as a PDF.
Can you tailor a talk to our audience?
Always. Every session is shaped around the audience’s level and industry, and trainings are built around your team’s own tools and data.
