As a fervent advocate for the power of SEO, data science, and automation within digital marketing, Lazarina has had the privilege of collaborating with some of the industry’s most respected publications, including Moz, Search Engine Land, Wix, and Oncrawl. This page serves as a gateway to the knowledge and strategies Lazarina has shared on other platforms, aiming to empower marketing professionals, business owners, and enthusiasts with cutting-edge tactics and timeless advice.

Featured Contributions

  • Moz: Lazarina breaks down SEO tactics and trends into actionable strategies, making complex concepts accessible.
  • Search Engine Land: Insights on the latest in SEO and digital marketing technologies to improve organic positioning
  • Wix SEO Learning Hub: Lazarina guides users on optimizing websites for SEO, covering both basic and advanced techniques.
  • Oncrawl: Resources on technical SEO and data-driven strategies, highlighting how to use data for SEO improvements.

Don’t forget to also see the section on courses, contributed for Traffic Think Tank (now owned by Semrush), which Lazarina has created, as well as her Webinar and Podcast appearances.

Lazarina Stoy’s Contributions for Wix SEO Learning Hub

Explore Lazarina’s extensive library of contributions for the Wix SEO Learning hub, where she shares robust guides to improving your organic positioning and visibility.

Wix SEO Learning hub complete gude to duplicate content

In this guide, I’ll walk you through the nuances of content duplication, show you how to identify duplication on your website (and other properties on the web), and share some fixes you can implement to resolve any content overlap.

A complete guide to preventing keyword cannibalization Lazarina Stoy SMM

In this guide, I’ll help you understand the different types of cannibalization that can occur on your site, the various issues they can cause, and how to identify them. I’ll also share strategies for diagnosing, fixing, and preventing cannibalization issues altogether.

How to do on page SEO A guide for SMBs Lazarina Stoy SMM

In this guide, I’ll discuss three broad, effective strategies for implementing on-page SEO, what the strategies aim to achieve, and the specific tactics you can use to implement them for your SMB.

beginners guite to CTAs Lazarina Stoy social

In this guide, we’ll discuss what you need to know to begin creating compelling CTAs that benefit both the business and its strategic growth objectives, as well as the visitors of your site.

Lazarina Stoy’s Contributions for Moz

Lazarina contributed to Moz’s Whiteboard Wednesday series, with an entry on data storytelling.


Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.

Lazarina Stoy’s Contributions for Search Engine Land

Lazarina contributes to Search Engine Land, on topics like use of Machine Learning in SEO, and technology trends for better organic visibility.

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding.

Lazarina Stoy’s Contributions for Oncrawl

Lazarina’s contributions for Oncrawl cover primarily technical SEO and SEO strategy topics.

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The five phases presented in this article are the five phases of compiler design – which is a subset of software engineering, concerned with programming machines that convert a high-level language to a low-level language.

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The resource will offer insight on organising a website’s architecture in a way that considers users and the intent, with which they are visiting the site. This approach also provides more context for crawlers to better understand your site, too. A win-win situation for everyone involved, really.

Lazarina Stoy’s Contributions for SE Ranking

Explore Lazarina’s contributions for SE Ranking’s blog, centered around data visualization and Looker Studio dashboards.

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Learn about 8 Looker Studio dashboard templates and how to construct them to build similar interactive dashboards.

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Configure the SEO Agency Manager Looker Studio Dashboard step-by-step.