Blog - Page 2 of 5 - LAZARINA STOY.

ml-enabled SERP analysis dashboard in looker studio

4 ways to boost your SERP competitor analysis with machine learning

COPY THE LOOKER STUDIO TEMPLATEIf you want to follow along by re-creating the analysis and visualizations, see this deck and get your copy the Looker Studio templateGet the template The…

By Lazarina Stoy December 30, 2023Machine Learning, Entity Analysis, NLP, Sentiment Analysis

wix content translation dynamic pages and content collections

SEO

How to Translate Content Collections with Wix

If you want to watch a step-by-step tutorial of me implementing this solution on a Wix website, check out my YouTube video: How to Translate Content Collections with Wix. https://www.youtube.com/watch?v=bsxuYpfsE-M…

By Lazarina Stoy June 22, 2023Wix, Content Localization, International SEO, Troubleshooting

SEO

What is Search Intent?

Discover the power of search intent and its impact on content creation. Learn how understanding the underlying goals and motivations behind user search queries can revolutionize your SEO strategy.

By Lazarina Stoy June 12, 2023Search Intent

Consulting

10 Common Data Storytelling Mistakes and How to Avoid Them

Data storytelling mistakes are something all analysts or consultants will make at some point in their reporting journey. Learn from mine, and avoid these pitfalls.

By Lazarina Stoy June 8, 2023Data Storytelling

narrative design elements to use in data storytelling

Consulting

Six Practical Ways to Implement Data Storytelling in your Consulting

Ultimate Guide to Data Storytelling, an Essential Skill for Digital Marketing and Data Consultant (Part 2) - Practical Ways to implement Data Storytelling in your day-to-day

By Lazarina Stoy March 8, 2023Data Storytelling

Consulting

What is Data Storytelling – Skills Needed, Elements, and Checklist to build Data stories in marketing

Ultimate Guide to Data Storytelling, an Essential Skill for Digital Marketing and Data Consultant (Part 1) - Elements, skills, and components of action-provoking data stories

By Lazarina Stoy March 7, 2023Data Storytelling

fuzzy matching string matching with Polyfuzz for SEO

Data Science SEO

Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets template)

We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience

By Lazarina Stoy July 4, 2022Machine Learning, Content Strategy, Link Strategy, NLP

SEO

The Ultimate Guide to Microsoft’s IndexNow API – Indexation Protocol for Search Engines (With Python Code Examples)

IndexNow is a website protocol, designed and maintained by Microsoft Bing in collaboration with Yandex, that enables website owners to instantly notify search engines (including Google, Bing, and others) about changes they make to their website. Learn how to use it with Python.

By Lazarina Stoy June 7, 2022API, Technical SEO

Data Science SEO

How to do an SEO Internal Link Audit and Topic Clustering using ML

In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.

By Lazarina Stoy April 10, 2022Link Strategy, Machine Learning, NLP, SEO audits, Site Architecture

Continuous improvement approach for building an intent-driven website architecture

SEO

How to Build a Search Intent-First Website Architecture

Background to Intent-driven Website Architecture Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are…

By Lazarina Stoy March 13, 2022Search Intent, Link Strategy, Semrush, Site Architecture