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How to Incorporate Search Intent Classification in Looker Studio
Search Intent Keyword Classifier Looker Studio Dashboard Template (with Semrush data) Background Over the past few years, there has been a lot of talk in the SEO industry about keyword cannibalization. Keyword cannibalization occurs when two or more pages on a website compete for the same keyword. Recently, during a webinar, I heard an absolutely…
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8 Limitations of Topic Modelling Algorithms on Short Text
Challenges of topic modeling on microblogs Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling. Topic modeling aims to identify patterns in a text corpus and extract the main themes, entities, or topics, depending on how they are referred to in…
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How to Set-up Google Analytics Tracking for Data Studio Reports
Monitor the popularity of your reports Google Data studio reporting is a massive hit right now, especially in the corporate sphere. It’s free, easy to use, and enables the enormous potential for both holistic and granular levels of reporting, using hundreds of potential integrations. While I recently talked about the limitations of Google Data Studio, now…
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Web Scraping of Page Content in 3 Easy Steps with Screaming Frog
Export the content from a website in a spreadsheet or CSV, using a custom extraction in under 5 minutes When solving real-life business problems with data science and NLP, there is always a need for creating a dataset, on which you can run machine learning models. Web scraping, in simple terms, is extracting data from…
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Why are product pages on your e-commerce site not indexed by Google?
Troubleshooting one of the most popular issues in e-commerce SEO You are running an e-commerce site. You are not really getting any hits on your product pages. You hire an SEO specialist, who tells you that 40% of product pages on an e-commerce site are not indexed. Ouch! What are the possible reasons for this…
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5 Steps to an Automated, Easy Core Web Vitals Auditing, Reporting, and Progress-tracking
Screaming Frog, a couple of sheets, and a Data Studio template with documentation — just plug your data and play
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The Ultimate Guide to Advanced Image SEO Practices
5 best practice tips for making the most out of your images to improve rankings and UX
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The Ultimate Beginner’s Guide to Image and Infographics SEO
The following guide includes two checklists, as well as some overarching themes on how to get started making the most out of images and infographics on your site. Following these tips will undoubtedly put you in a better position in seeing your well-crafted visual content rank high.
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Topic Modelling: A Deep Dive into LDA, hybrid-LDA, and non-LDA Approaches
Topic modeling is one of the natural language processing techniques I find most needed in my role. In more recent times, I’ve seen it popularised as entity extraction, however, the aim of it remains the same — pattern recognition in a corpus of text. In this article, I will do an in-depth review of the…
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Sentiment Analysis: A Deep Dive Into the Theory, Methods, and Applications
Sentiment classification is one of the most beginner-friendly problems in data science. That does not make it easy to do, though. There are various models developed to perform sentiment analysis on datasets. It is important to understand how they came to be and how they function, to ensure that the model you choose is most…