Content Strategy - LAZARINA STOY.

12 Google Sheets Formulas for SEO Keyword Research & Content Analysis

Discover Google Sheets formulas for SEO keyword research and content analysis. This continuously updated guide offers innovative strategies for categorizing and understanding large datasets, enhancing your SEO efforts with efficient data organization and insightful analysis.

By Lazarina Stoy March 13, 2024Google Sheets, Content Strategy, Keyword Research, Search Intent, Semrush

fuzzy matching string matching with Polyfuzz for SEO

Data Science SEO

Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets template)

We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience

By Lazarina Stoy July 4, 2022Machine Learning, Content Strategy, Link Strategy, NLP

SEO

How to Do Intent-driven International Keyword Research

Background, strategies and tactics for handling the complexities of keyword research in real-life, while also touching upon different use-cases such as international keyword research and search intent categories in different industries.

By Lazarina Stoy November 18, 2021Looker Studio (formerly Data Studio), Content Strategy, International SEO, Keyword Research, Search Intent, Semrush

Analytics SEO

How to Incorporate Search Intent Classification in Looker Studio

Search Intent Keyword Classifier Looker Studio Dashboard Template (with Semrush data) https://www.youtube.com/watch?v=_WSQc1DhB_A Background Over the past few years, there has been a lot of talk in the SEO industry about…

By Lazarina Stoy August 18, 2021Looker Studio (formerly Data Studio), Ahrefs, Content Strategy, Keyword Research, Search Intent, Semrush