Link Strategy - LAZARINA STOY.

fuzzy matching string matching with Polyfuzz for SEO

Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets template)

We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience

By Lazarina Stoy July 4, 2022Machine Learning, Content Strategy, Link Strategy, NLP

Data Science SEO

How to do an SEO Internal Link Audit and Topic Clustering using ML

In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.

By Lazarina Stoy April 10, 2022Link Strategy, Machine Learning, NLP, SEO audits, Site Architecture

Continuous improvement approach for building an intent-driven website architecture

SEO

How to Build a Search Intent-First Website Architecture

Background to Intent-driven Website Architecture Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are…

By Lazarina Stoy March 13, 2022Search Intent, Link Strategy, Semrush, Site Architecture

SEO

The Ultimate Backlink Strategy SEO Guide

What are backlinks, why are they important and what strategies should you use for their acquisition, outreach, and relationship-building

By Lazarina Stoy February 10, 2021Link Strategy

SEO

6 Tools to Help Determine the Quality of a Backlink

The most important aspect of your backlink acquisition strategy is finding relevant links. The second most important aspect is determining whether they are any good.

By Lazarina Stoy December 17, 2020Link Strategy