Skip to content
I've just launched MLforSEO ✨ - a training platform, with free resources to help organic search marketers harness machine learning for task automation.
LAZARINA STOY.

Organic Search & ML Consultant

Subscribe to MLforSEO ✨
  • Written Content
    • SEO
    • Data Science and Machine Learning
    • Analytics
    • Consulting
  • Resources
    • Google Looker Studio Dashboard Templates
    • Google Sheets Resources
    • SEO Checklists
    • Webinar and Podcast Appearances
    • Guest Contributions
    • Conference Decks and Presentations
    • Courses
  • About
  • Speaking Schedule

Posts by Lazarina Stoy

Home » Archives for » Page 3

About Lazarina Stoy
Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science. As a result, developed a passion for data science, automation, and all things technical in the realm of digital marketing. By telling stories via data, she helps clients understand their organic presence better and optimize performance.
Continuous improvement approach for building an intent-driven website architecture
Posted inSEO

How to Build a Search Intent-First Website Architecture

Background to Intent-driven Website Architecture Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are…
Posted by By Lazarina Stoy March 13, 2022Tags: Search Intent, Link Strategy, Semrush, Site Architecture
black laptop beside black computer mouse inside room
Posted inAnalytics

17 Custom Dimension Formulas in Google Looker Studio For Advanced Marketing Dashboards

Google Data Studio. We will also touch upon how a Case statement formula can be used for basic data filtering, as well as advanced calculations when combined with different conditions.
Posted by By Lazarina Stoy March 1, 2022Tags: Looker Studio (formerly Data Studio)
photo of golden cogwheel on black background
Posted inSEO Data Science

Machine Learning for SEO: How to Get Started

This is a beginner's guide for ML for SEOs, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of ML's main characteristics to understand how to implement it , and the ways we can embed advanced technology into our routines.
Posted by By Lazarina Stoy February 27, 2022Tags: NLP, Machine Learning
URL inspection Data Studio Dashboard
Posted inSEO Analytics

How to Report on Google Search Console URL inspection API in Data Studio: Step-by-Step Tutorial

The Data Studio Dashboard consists of several different sections: Coverage Overview, Mobile Usability Issues, Rich Result Snippet Issues, Google Status, Crawling, Canonical Tags, which will help you answer a ton of questions about the sites you are reporting on.
Posted by By Lazarina Stoy February 7, 2022Tags: Technical SEO, API, Looker Studio (formerly Data Studio)
five ways to connect hubspot to data studio
Posted inAnalytics SEO

5 Ways to Connect Hubspot to Data Studio

The first step to visualizing and organizing your data in Data Studio is to connect to the Hubspot data source. There are five different ways to do this.
Posted by By Lazarina Stoy December 29, 2021Tags: Looker Studio (formerly Data Studio), API, Hubspot, Integrations
hand
Posted inSEO

How to Do Intent-driven International Keyword Research

Background, strategies and tactics for handling the complexities of keyword research in real-life, while also touching upon different use-cases such as international keyword research and search intent categories in different industries.
Posted by By Lazarina Stoy November 18, 2021Tags: Looker Studio (formerly Data Studio), Content Strategy, International SEO, Keyword Research, Search Intent, Semrush
nightwatch in data studio via sheets, scripts API connection
Posted inAnalytics SEO

How to Integrate Nightwatch API in Google Sheets and Data Studio via Google Scripts

Learn how to integrate Nightwatch API with Google Sheets via a Google Script. Visualise the data in Data Studio seamlessly.
Posted by By Lazarina Stoy October 29, 2021Tags: Looker Studio (formerly Data Studio), API, Integrations, Nightwatch
cloth with artistic design
Posted inData Science Analytics

The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)

I will share some insights on what you can do with Pytrends, how to do basic data pulls, providing snippets of Python code along the way. I will also answer some FAQs about Google Trends and most importantly — address the limitations of using the API and the data.
Posted by By Lazarina Stoy October 29, 2021Tags: API, Google Trends, Python
measurefest brighton seo talk
Posted inSEO Analytics

Accelerate Your Page Experience and Core Web Vitals Reporting with Data Studio

Interactive Data Studio reporting for Core Web Vitals performance and progress-tracking using Screaming Frog and Sheets
Posted by By Lazarina Stoy September 8, 2021Tags: Looker Studio (formerly Data Studio), Core Web Vitals, Technical SEO
adventure alpine background black and white
Posted inData Science SEO

Automatically Generate Your Meta Descriptions Using Python and BERT

If you want a quick and dirty way to programmatically meta descriptions at scale using Python, this is the tutorial for you. Jupyter notebook, as well as a step-by-step process…
Posted by By Lazarina Stoy September 1, 2021Tags: Technical SEO, NLP, On-Page Optimizations, Python

Posts pagination

Previous page 1 2 3 4 5 Next page

I'm currently training hundreds of forward-thinking marketers how to harness the power of machine learning for organic search and digital marketing automation.

Join the MLforSEO academy
Explore resources by type
  • Conference Decks and Presentations
  • Google Looker Studio Dashboard Templates
  • Google Sheets Templates
  • SEO Checklists
  • Video Tutorials & Lessons
  • Courses
  • Guest Contributions
  • Webinar and Podcast Appearances

Explore resources by topic

API (7) Content Localization (1) Content Strategy (4) Core Web Vitals (2) Data Blending (3) Data Reporting & Annotations (3) Data Storytelling (3) Entity Analysis (3) Integrations (3) International SEO (2) Keyword Research (4) Link Strategy (5) Looker Studio (formerly Data Studio) (15) Machine Learning (8) NLP (10) On-Page Optimizations (5) Programmatic SEO (2) Python (2) Search Intent (5) Semrush (7) Sentiment Analysis (3) SEO audits (2) Site Architecture (5) Technical SEO (10) Topic Modelling (3) Troubleshooting (3) video SEO (1) Web Development (2) Wix (1) YouTube SEO (2)

Jump to a Looker Studio Dashboard
  • SEO SERP Analysis with Machine Learning – Looker Studio Template
  • Search Intent Classification Looker Studio Template
  • Core Web Vitals Looker Studio Template
  • Google URL Inspection API Looker Studio Template
  • Custom Expert Commentary Demo with Google Analytics (GA4)
  • Looker Studio template for adding custom event annotations to Search Console data
Take one of my MLforSEO courses ✨
  • Introduction to Machine Learning for SEOs Course
  • Semantic ML-enabled Keyword Research Course
Let’s connect
  • Subscribe on YouTube
  • LinkedIn
  • Medium
  • Twitter/X
  • BlueSky
See my projects
  • MLforSEO ✨
  • Women in Marketing – Bulgaria

Buy Me a Coffee

Copyright 2022 - 2025 — LAZARINA STOY. ownership of La Stoy, Ltd. All rights reserved.
Scroll to Top