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Posts by Lazarina Stoy

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About Lazarina Stoy
Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science. As a result, developed a passion for data science, automation, and all things technical in the realm of digital marketing. By telling stories via data, she helps clients understand their organic presence better and optimize performance.
laptop and hand
Posted inSEO

The Canonical tag you’ve implemented has been ignored by Google. Why?

Learn why Google chooses to ignore canonical tags You received a message in the Search Console saying that Google chose different canonical tags than are implemented on the specific URLs.…
Posted by By Lazarina Stoy June 19, 2021Tags: Technical SEO, Troubleshooting
code screen
Posted inSEO Analytics

5 Ways to Connect Semrush With Looker Studio

Semrush is one of the best all-in-one platforms for digital marketing and analytics. Learn about the five ways to connect Semrush with Data Studio.
Posted by By Lazarina Stoy June 14, 2021Tags: Looker Studio (formerly Data Studio), API, Integrations, Semrush
UX strategy
Posted inSEO

How to Organize Your Company’s Blog Section for Conversions and Great UX

A beginner-friendly SEO guide, based on blogs that convert Blogging has become an essential part of the online marketing strategy for most companies. It's a powerful tool that can help…
Posted by By Lazarina Stoy June 8, 2021Tags: On-Page Optimizations, Site Architecture, Web Development
tree
Posted inSEO

Should You Choose a Flat or Tree URL Structure

As a web developer, you will likely need to be involved in a conversation about URL structure. Ideally, a URL structure will work great for users, crawlers, and will be…
Posted by By Lazarina Stoy May 24, 2021Tags: Technical SEO, Site Architecture, Web Development
keyword
Posted inSEO

How To Do Keyword Research Using Semrush and Google Sheets

Learn how to do keyword research with Semrush. Find question-type keywords via a REGEX match filter. Step-by-step beginner-friendly tutorial.
Posted by By Lazarina Stoy May 21, 2021Tags: Semrush, Keyword Research
laptop with analysis report
Posted inAnalytics

Looker Studio Limitations for Advanced Users

As a seasoned user of Google Looker Studio (psst, I even did a course on Google Looker Studio for advanced users, check it out), I've extensively explored its data visualization…
Posted by By Lazarina Stoy March 23, 2021Tags: Looker Studio (formerly Data Studio)
stacked charts
Posted inAnalytics

How to Create Stacked Combo Charts that Display Negative Numbers in Google Looker Studio

A step-by-step tutorial for creating negative value custom fields, using SEMrush’s Looker Studio connector and Backlinks History data. You have some beautiful data, showing loss and gain of the same…
Posted by By Lazarina Stoy March 7, 2021Tags: Looker Studio (formerly Data Studio), Semrush
layout
Posted inSEO

Blog Page Layout SEO Best Practices You Need To Know About

For many sites, the blog and other resource pages are the main sources for organic visibility. They drive new users to the site by satisfying their informational needs. The value,…
Posted by By Lazarina Stoy February 10, 2021Tags: On-Page Optimizations, Site Architecture
close up photo of chain link fence
Posted inSEO

The Ultimate Backlink Strategy SEO Guide

What are backlinks, why are they important and what strategies should you use for their acquisition, outreach, and relationship-building
Posted by By Lazarina Stoy February 10, 2021Tags: Link Strategy
laptop with analysis report
Posted inSEO

6 Tools to Help Determine the Quality of a Backlink

The most important aspect of your backlink acquisition strategy is finding relevant links. The second most important aspect is determining whether they are any good.
Posted by By Lazarina Stoy December 17, 2020Tags: Link Strategy

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