If you want to learn from Lazarina Stoy there are several ways to do so:

If that’s not enough, explore the online courses published with Traffic Think Tank. These courses represent a fusion of her passion for digital marketing and her commitment to helping consultants thrive in the ever-evolving landscape of online business via automation and data science.

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win organic search at scale

Programmatic SEO Course

Together with Lazarina, you will embark on a journey to explore the fascinating world of Programmatic SEO. This online course covers a wide range of topics, from understanding the basics of programmatic SEO to implementing advanced strategies from start to finish. 

Lesson 1: What is Programmatic SEO?

Lesson 1 provides the fundamental characteristics of programmatic SEO, and the reason why it is performed as a strategy by individuals. Lazarina highlights the importance of taking up a user-first, intent-driven approach, and discussed some examples of how programmatic SEO can be applied in practice.

Lesson 2: Understanding Programmatic SEO – misconceptions, benefits & limitations, Broader Concerns

Lesson 2 explains the difference between problematic implementations of pSEO, and debunks some myths. Lazarina discusses broader concerns with programmatic SEO, such as environmental and ethical concerns related to web quality.

Lesson 3: How to Identify and Select a Suitable Niche for Programmatic SEO

Lesson 3 discusses the concepts of head terms and modifiers and how to approach selecting a niche for your project.

Lesson 4: Keyword Research and Keyword Principles for Programmatic SEO

In Lesson 4, Lazarina goes in-depth with a detailed tutorial on selecting keywords and modifiers, and the process of programmatic SEO keyword research. She highlights the importance of entity SEO for programmatic SEO with some examples.

Lesson 5: What are content patterns and how are they useful for programmatic SEO

In Lesson 5, Lazarina introduces and explains the concept of content patterns and how to use them.

Lesson 6: How to Create an SEO-friendly page template

In Lesson 6, Lazarina explains the approach you should take when creating an SEO-friendly page template and why that is important.   

Lesson 7: Content Automation Techniques for Programmatic SEO

In Lesson 7, Lazarina explains and distinguishes between rule-based and AI-driven content automation, providing examples of both in programmatic SEO projects. 

Lesson 8: Best Practices for Organizing Your Database

In Lesson 8, Lazarina highlights the principles and best practices of organizing your programmatic SEO database.   

Lesson 9: Requirements for generating landing pages, programmatically

In Lesson 9, Lazarina recaps what you need before you start building pages with programmatic means.

Lessons 9-12: Generating your pages

In Lessons 9-12, Lazarina provides step-by-step instructions for building pages programmatically, using no-code solutions in Zapier, or CMS-based solutions like Wix Content Collections, Webflow CMS Collections, and WordPress WP Import plugin, as well as other solutions that require developer support.

Lesson 13: Things You Should Consider Revisiting to Improve Performance

Lesson 13 discusses pre- and post-production tactics that help improve not only search performance but also the quality of your site’s content and user experience.

Lessons 14-17: Interviews with experts and Key Takeaways

In the final section of the course, Lazarina met and interviewed in-house and investor experts, who have built programmatic SEO projects and scaled them successfully. We learn from their successes and their failures, capturing the key insights from their programmatic SEO journeys.


Hours of Video Lessons


Words in Written Tutorials

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★ ★ ★ ★ ★

Loved by tens of Traffic Think Tank Academy members

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create reporting that TRiggers action

The SEO’s complete guide to Google Data Studio

Together with Lazarina, you will learn everything you need to build reporting dashboards in Google’s data visualization platform – Looker Studio. You will also learn the basics of data storytelling and visual composition of dashboards that incentivize action.

Lesson 1: Native and third-party Google Data Studio connectors

In lesson one, you’ll learn everything you need to know about GDS connectors, including some common use cases for using them for reporting in the digital marketing space.

Lesson 2: How to connect to third-party services without connectors to Google Data Studio

In lesson two, you’ll discover how to connect data sources that don’t have an existing Data Studio connector via manual exports, API integrations, or building your own connector.

Lesson 3: Building custom dimensions in Google Looker Studio

In lesson three, Lazarina walks you through how to create custom dimensions in GDS – and how to get the most from them.

Lesson 4: Filtering

In lesson four, you’ll discover the most common use cases for applying filtering in your GDS dashboards (and the benefits and drawbacks that come with them).

Lesson 5: The challenges and limitations of working with Google Data Studio

In lesson five, Lazarina walks you through Google Data Studio’s biggest pitfalls and limitations – and how to overcome them.

Lesson 6: Error handling in Google Looker Studio

In lesson six, Lazarina reveals the QA process she uses to ensure the data presented in her GDS dashboards is always accurate and accessible.

Lesson 7-8: Data Blending for SEOs

In lesson seven, you’ll learn what data blending is in GDS, how to leverage it to get actionable insights, and its challenges and limitations. In lesson eight, Lazarina dives into some practical data blending opportunities in GDS you can start exploring today

Lesson 9: Advanced Google Looker Studio visualizations and reporting principals

In lesson nine, Lazarina shows you when and where to use advanced visualizations in your reporting through some practical examples.

Lessons 10: How to add annotations

GDS annotations can help you and your stakeholders more easily understand the data you’re looking at. In lesson ten, you’ll learn three ways to add them to your GDS dashboards (alongside some real-life use cases).

Lessons 11: Styling and Delivery Tips and Tricks

Your GDS dashboards are only useful if they’re easy to understand and intuitive to use. In lesson eleven, Lazarina walks you through how to style and deliver your GDS dashboards effectively, professionally, and confidently.

Lesson 12: Data Storytelling

In lesson twelve, Lazarina reveals how to use the art of storytelling to walk stakeholders through the insights revealed by your GDS dashboards (and get buy-in for your SEO initiatives).

Lesson 13: How to incentivize stakeholders to use your Google Looker Studio dashboards

In the thirteenth and final lesson, you’ll learn how to incentivise stakeholders to get the most from the GDS dashboards you build in their day-to-day work.


Hours of Video Lessons

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★ ★ ★ ★ ★

Loved by tens of Traffic Think Tank Academy members