Courses

Lesson 1 provides the fundamental characteristics of programmatic SEO, and the reason why it is performed as a strategy by individuals. Lazarina highlights the importance of taking up a user-first, intent-driven approach, and discussed some examples of how programmatic SEO can be applied in practice.

Lesson 2 explains the difference between problematic implementations of pSEO, and debunks some myths. Lazarina discusses broader concerns with programmatic SEO, such as environmental and ethical concerns related to web quality.

Lesson 3 discusses the concepts of head terms and modifiers and how to approach selecting a niche for your project.

In Lesson 4, Lazarina goes in-depth with a detailed tutorial on selecting keywords and modifiers, and the process of programmatic SEO keyword research. She highlights the importance of entity SEO for programmatic SEO with some examples.

In Lesson 5, Lazarina introduces and explains the concept of content patterns and how to use them.

In Lesson 6, Lazarina explains the approach you should take when creating an SEO-friendly page template and why that is important.   

In Lesson 7, Lazarina explains and distinguishes between rule-based and AI-driven content automation, providing examples of both in programmatic SEO projects. 

In Lesson 8, Lazarina highlights the principles and best practices of organizing your programmatic SEO database.   

In Lesson 9, Lazarina recaps what you need before you start building pages with programmatic means.

In Lessons 9-12, Lazarina provides step-by-step instructions for building pages programmatically, using no-code solutions in Zapier, or CMS-based solutions like Wix Content Collections, Webflow CMS Collections, and WordPress WP Import plugin, as well as other solutions that require developer support.

Lesson 13 discusses pre- and post-production tactics that help improve not only search performance but also the quality of your site’s content and user experience.

In the final section of the course, Lazarina met and interviewed in-house and investor experts, who have built programmatic SEO projects and scaled them successfully. We learn from their successes and their failures, capturing the key insights from their programmatic SEO journeys.

In lesson one, you’ll learn everything you need to know about GDS connectors, including some common use cases for using them for reporting in the digital marketing space.

In lesson two, you’ll discover how to connect data sources that don’t have an existing Data Studio connector via manual exports, API integrations, or building your own connector.

In lesson three, Lazarina walks you through how to create custom dimensions in GDS – and how to get the most from them.

In lesson four, you’ll discover the most common use cases for applying filtering in your GDS dashboards (and the benefits and drawbacks that come with them).

In lesson five, Lazarina walks you through Google Data Studio’s biggest pitfalls and limitations – and how to overcome them.

In lesson six, Lazarina reveals the QA process she uses to ensure the data presented in her GDS dashboards is always accurate and accessible.

In lesson seven, you’ll learn what data blending is in GDS, how to leverage it to get actionable insights, and its challenges and limitations. In lesson eight, Lazarina dives into some practical data blending opportunities in GDS you can start exploring today

In lesson nine, Lazarina shows you when and where to use advanced visualizations in your reporting through some practical examples.

GDS annotations can help you and your stakeholders more easily understand the data you’re looking at. In lesson ten, you’ll learn three ways to add them to your GDS dashboards (alongside some real-life use cases).

Your GDS dashboards are only useful if they’re easy to understand and intuitive to use. In lesson eleven, Lazarina walks you through how to style and deliver your GDS dashboards effectively, professionally, and confidently.

In lesson twelve, Lazarina reveals how to use the art of storytelling to walk stakeholders through the insights revealed by your GDS dashboards (and get buy-in for your SEO initiatives).

In the thirteenth and final lesson, you’ll learn how to incentivise stakeholders to get the most from the GDS dashboards you build in their day-to-day work.