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LAZARINA STOY.

Organic Search & ML Consultant

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My Courses

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  • 7 Practical ways to implement sentiment analysis in digital marketing and SEO

    7 Practical ways to implement sentiment analysis in digital marketing and SEO

    Lazarina Stoy

    Sentiment analysis is a Machine Learning method that is not yet widely used in digital marketing and SEO, despite its many benefits for organizations and practical application possibilities. In the…

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  • 4 ways to boost your SERP competitor analysis with machine learning

    4 ways to boost your SERP competitor analysis with machine learning

    Lazarina Stoy

    The statistics behind Google’s relentless pursuit of optimization are staggering: annually, over 800,000 experiments and quality tests are conducted to ensure that search results remain relevant and aligned with user…

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  • How to Translate Content Collections with Wix

    How to Translate Content Collections with Wix

    Lazarina Stoy

    If you want to watch a step-by-step tutorial of me implementing this solution on a Wix website, check out my YouTube video: How to Translate Content Collections with Wix. A…

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  • What is Search Intent?

    What is Search Intent?

    Lazarina Stoy

    Discover the power of search intent and its impact on content creation. Learn how understanding the underlying goals and motivations behind user search queries can revolutionize your SEO strategy.

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  • 10 Common Data Storytelling Mistakes  and How to Avoid Them

    10 Common Data Storytelling Mistakes and How to Avoid Them

    Lazarina Stoy

    Data storytelling mistakes are something all analysts or consultants will make at some point in their reporting journey. Learn from mine, and avoid these pitfalls.

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  • Six Practical Ways to Implement Data Storytelling in your Consulting

    Six Practical Ways to Implement Data Storytelling in your Consulting

    Lazarina Stoy

    Ultimate Guide to Data Storytelling, an Essential Skill for Digital Marketing and Data Consultant (Part 2) – Practical Ways to implement Data Storytelling in your day-to-day

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  • What is Data Storytelling – Skills Needed, Elements, and Checklist to build Data stories in marketing

    What is Data Storytelling – Skills Needed, Elements, and Checklist to build Data stories in marketing

    Lazarina Stoy

    Ultimate Guide to Data Storytelling, an Essential Skill for Digital Marketing and Data Consultant (Part 1) – Elements, skills, and components of action-provoking data stories

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  • Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets template)

    Ultimate End-to-End Guide to Fuzzy Matching For SEOs (with Google Sheets template)

    Lazarina Stoy

    We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience

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  • The Ultimate Guide to Microsoft’s IndexNow API – Indexation Protocol for Search Engines (With Python Code Examples)

    The Ultimate Guide to Microsoft’s IndexNow API – Indexation Protocol for Search Engines (With Python Code Examples)

    Lazarina Stoy

    IndexNow is a website protocol, designed and maintained by Microsoft Bing in collaboration with Yandex, that enables website owners to instantly notify search engines (including Google, Bing, and others) about changes they make to their website. Learn how to use it with Python.

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  • How to do an SEO Internal Link Audit and Topic Clustering using ML

    How to do an SEO Internal Link Audit and Topic Clustering using ML

    Lazarina Stoy

    In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.

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I'm currently training hundreds of forward-thinking marketers how to harness the power of machine learning for organic search and digital marketing automation.

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Jump to a Looker Studio Dashboard
  • SEO SERP Analysis with Machine Learning – Looker Studio Template
  • Search Intent Classification Looker Studio Template
  • Core Web Vitals Looker Studio Template
  • Google URL Inspection API Looker Studio Template
  • Custom Expert Commentary Demo with Google Analytics (GA4)
  • Looker Studio template for adding custom event annotations to Search Console data
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