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How to Build a Search Intent-First Website Architecture
Background to Intent-driven Website Architecture Website planning is complex and it can get quite messy and we, SEOs, are often involved in this process. The trouble is that we are…
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17 Custom Dimension Formulas in Google Looker Studio For Advanced Marketing Dashboards
Google Data Studio. We will also touch upon how a Case statement formula can be used for basic data filtering, as well as advanced calculations when combined with different conditions.
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Machine Learning for SEO: How to Get Started
This is a beginner’s guide for ML for SEOs, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of ML’s main characteristics to understand how to implement it , and the ways we can embed advanced technology into our routines.
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How to Report on Google Search Console URL inspection API in Data Studio: Step-by-Step Tutorial
The Data Studio Dashboard consists of several different sections: Coverage Overview, Mobile Usability Issues, Rich Result Snippet Issues, Google Status, Crawling, Canonical Tags, which will help you answer a ton of questions about the sites you are reporting on.
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5 Ways to Connect Hubspot to Data Studio
The first step to visualizing and organizing your data in Data Studio is to connect to the Hubspot data source. There are five different ways to do this.
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How to Do Intent-driven International Keyword Research
Background, strategies and tactics for handling the complexities of keyword research in real-life, while also touching upon different use-cases such as international keyword research and search intent categories in different industries.
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How to Integrate Nightwatch API in Google Sheets and Data Studio via Google Scripts
Learn how to integrate Nightwatch API with Google Sheets via a Google Script. Visualise the data in Data Studio seamlessly.
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The Ultimate Guide to PyTrends: the Google Trends API (with Python code examples)
I will share some insights on what you can do with Pytrends, how to do basic data pulls, providing snippets of Python code along the way. I will also answer some FAQs about Google Trends and most importantly — address the limitations of using the API and the data.
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Accelerate Your Page Experience and Core Web Vitals Reporting with Data Studio
Interactive Data Studio reporting for Core Web Vitals performance and progress-tracking using Screaming Frog and Sheets
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Automatically Generate Your Meta Descriptions Using Python and BERT
If you want a quick and dirty way to programmatically meta descriptions at scale using Python, this is the tutorial for you. Jupyter notebook, as well as a step-by-step process…