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LAZARINA STOY.

Organic Search & ML Consultant

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My Courses

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  • The Canonical tag you’ve implemented has been ignored by Google. Why?

    The Canonical tag you’ve implemented has been ignored by Google. Why?

    Lazarina Stoy

    Learn why Google chooses to ignore canonical tags You received a message in the Search Console saying that Google chose different canonical tags than are implemented on the specific URLs.…

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  • 5 Ways to Connect Semrush With Looker Studio

    5 Ways to Connect Semrush With Looker Studio

    Lazarina Stoy

    Semrush is one of the best all-in-one platforms for digital marketing and analytics. Learn about the five ways to connect Semrush with Data Studio.

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  • How to Organize Your Company’s Blog Section for Conversions and Great UX

    How to Organize Your Company’s Blog Section for Conversions and Great UX

    Lazarina Stoy

    A beginner-friendly SEO guide, based on blogs that convert Blogging has become an essential part of the online marketing strategy for most companies. It’s a powerful tool that can help…

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  • Should You Choose a Flat or Tree URL Structure

    Should You Choose a Flat or Tree URL Structure

    Lazarina Stoy

    As a web developer, you will likely need to be involved in a conversation about URL structure. Ideally, a URL structure will work great for users, crawlers, and will be…

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  • How To Do Keyword Research Using Semrush and Google Sheets

    How To Do Keyword Research Using Semrush and Google Sheets

    Lazarina Stoy

    Learn how to do keyword research with Semrush. Find question-type keywords via a REGEX match filter. Step-by-step beginner-friendly tutorial.

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  • Looker Studio Limitations for Advanced Users

    Looker Studio Limitations for Advanced Users

    Lazarina Stoy

    As a seasoned user of Google Looker Studio (psst, I even did a course on Google Looker Studio for advanced users, check it out), I’ve extensively explored its data visualization…

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  • How to Create Stacked Combo Charts that Display Negative Numbers in Google Looker Studio

    How to Create Stacked Combo Charts that Display Negative Numbers in Google Looker Studio

    Lazarina Stoy

    A step-by-step tutorial for creating negative value custom fields, using SEMrush’s Looker Studio connector and Backlinks History data. You have some beautiful data, showing loss and gain of the same…

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  • Blog Page Layout SEO Best Practices You Need To Know About

    Blog Page Layout SEO Best Practices You Need To Know About

    Lazarina Stoy

    For many sites, the blog and other resource pages are the main sources for organic visibility. They drive new users to the site by satisfying their informational needs. The value,…

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  • The Ultimate Backlink Strategy SEO Guide

    The Ultimate Backlink Strategy SEO Guide

    Lazarina Stoy

    What are backlinks, why are they important and what strategies should you use for their acquisition, outreach, and relationship-building

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  • 6 Tools to Help Determine the Quality of a Backlink

    6 Tools to Help Determine the Quality of a Backlink

    Lazarina Stoy

    The most important aspect of your backlink acquisition strategy is finding relevant links. The second most important aspect is determining whether they are any good.

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I'm currently training hundreds of forward-thinking marketers how to harness the power of machine learning for organic search and digital marketing automation.

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API (7) Content Localization (1) Content Strategy (4) Core Web Vitals (2) Data Blending (3) Data Reporting & Annotations (3) Data Storytelling (3) Entity Analysis (3) Integrations (3) International SEO (2) Keyword Research (4) Link Strategy (5) Looker Studio (formerly Data Studio) (15) Machine Learning (8) NLP (10) On-Page Optimizations (5) Programmatic SEO (2) Python (2) Search Intent (5) Semrush (7) Sentiment Analysis (3) SEO audits (2) Site Architecture (5) Technical SEO (10) Topic Modelling (3) Troubleshooting (3) video SEO (1) Web Development (2) Wix (1) YouTube SEO (2)

Jump to a Looker Studio Dashboard
  • SEO SERP Analysis with Machine Learning – Looker Studio Template
  • Search Intent Classification Looker Studio Template
  • Core Web Vitals Looker Studio Template
  • Google URL Inspection API Looker Studio Template
  • Custom Expert Commentary Demo with Google Analytics (GA4)
  • Looker Studio template for adding custom event annotations to Search Console data
Take one of my MLforSEO courses ✨
  • Introduction to Machine Learning for SEOs Course
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