Skip to content
I've just launched MLforSEO ✨ - a training platform, with free resources to help organic search marketers harness machine learning for task automation.
LAZARINA STOY.

Organic Search & ML Consultant

Subscribe to MLforSEO ✨
  • Written Content
    • SEO
    • Data Science and Machine Learning
    • Analytics
    • Consulting
  • Resources
    • Google Looker Studio Dashboard Templates
    • Google Sheets Resources
    • SEO Checklists
    • Webinar and Podcast Appearances
    • Guest Contributions
    • Conference Decks and Presentations
    • Courses
  • About
  • Speaking Schedule

Posts by Lazarina Stoy

Home » Archives for

About Lazarina Stoy
Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science. As a result, developed a passion for data science, automation, and all things technical in the realm of digital marketing. By telling stories via data, she helps clients understand their organic presence better and optimize performance.
Lazarina Stoy - Tech SEO Connect - How to incorporate ML into your SEO Day-to-Day
Posted inData Science

How to incorporate machine learning in your SEO day-to-day

With the rise of interest in AI as a technology that can help make our jobs easier as marketers, and the recent surge in generative AI technology, there's never been…
Posted by By Lazarina Stoy October 19, 2024Tags: Machine Learning, API, Entity Analysis, Technical SEO, Topic Modelling
Google Sheets Formulas for SEOs
Posted inAnalytics SEO

12 Google Sheets Formulas for SEO Keyword Research & Content Analysis

Discover Google Sheets formulas for SEO keyword research and content analysis. This continuously updated guide offers innovative strategies for categorizing and understanding large datasets, enhancing your SEO efforts with efficient data organization and insightful analysis.
Posted by By Lazarina Stoy March 13, 2024Tags: Google Sheets, Content Strategy, Keyword Research, Search Intent, Semrush
Programmatic SEO: How to get started
Posted inSEO

Programmatic SEO: How to get started

With the rise of generative AI, programmatic SEO is becoming more and more misunderstood. In the following guide, I will: demystify the concept of programmatic SEO, including common misconceptions discuss…
Posted by By Lazarina Stoy February 29, 2024Tags: Programmatic SEO
AI-powered automation versus rule-based automation
Posted inData Science

Rule-based vs AI-powered Automation: Key Differences and SEO applications

Unlike rule-based automation which follows predefined paths, AI powered is designed for environments requiring nuanced decision-making. Understand all differences and how to use each in context.
Posted by By Lazarina Stoy February 28, 2024Tags: Programmatic SEO, Machine Learning
YouTube SEO: How to boost video visibility and grow your channel (free checklist)
Posted inSEO

YouTube SEO: How to boost video visibility and grow your channel (free checklist)

Improve your YouTube SEO by implementing systems for enhancing your channel and videos. *FREE CHECKLIST INCLUDED* Learn how keyword research, smart title and description usage, and monitoring vital metrics can boost your video's visibility and engagement, ensuring your content reaches its target audience and drives growth.
Posted by By Lazarina Stoy February 20, 2024Tags: YouTube SEO
how to do a youtube SEO audit by Lazarina Stoy
Posted inSEO

How to do a YouTube SEO Audit for improved organic search visibility (step-by-step guide)

Follow along this step-by-step guide on conducting a YouTube SEO Audit, covering aspects like competitor analysis, channel and video performance analysis, and content strategy.
Posted by By Lazarina Stoy February 19, 2024Tags: SEO audits, video SEO, YouTube SEO
How to add expert commentary annotations for GA4 data in Looker Studio dashboards
Posted inAnalytics

How to add expert commentary annotations for GA4 data in Looker Studio dashboards

In the world of data visualisation, Looker Studio stands out as a powerful tool for creating interactive reports and dashboards. But what really takes your data storytelling to the next…
Posted by By Lazarina Stoy January 23, 2024Tags: Looker Studio (formerly Data Studio), Data Blending, Data Reporting & Annotations
customevent annotations in Looker Studio
Posted inAnalytics

How to create custom event annotations for GA4 or Google Search Console data in Looker Studio

Ever found yourself scratching your head trying to remember why there was a spike in your data last quarter? Custom event annotations in Looker Studio are your new best friend.…
Posted by By Lazarina Stoy January 20, 2024Tags: Looker Studio (formerly Data Studio), Data Blending, Data Reporting & Annotations
Step-by-Step Guide to Annotated Charts with Google’s Algorithm Updates in SEO Looker Studio reports
Posted inAnalytics

Step-by-Step Guide to Annotated Charts with Google’s Algorithm Updates in SEO Looker Studio reports

Google has a great tracker table of all of the core algorithm updates they have released to the algorithm for search over the past two years, which is amazing. But…
Posted by By Lazarina Stoy January 20, 2024Tags: Looker Studio (formerly Data Studio), Data Blending, Data Reporting & Annotations
10 practical ways to implement entity analysis in digital marketing and SEO
Posted inData Science SEO

10 practical ways to implement entity analysis in digital marketing and SEO

Entity analysis is a Machine Learning method that is frequently talked about, but not yet widely used in digital marketing and SEO, despite its many potential application possibilities. In the following guide,…
Posted by By Lazarina Stoy January 1, 2024Tags: NLP, Entity Analysis, Machine Learning

Posts pagination

1 2 3 … 5 Next page

I'm currently training hundreds of forward-thinking marketers how to harness the power of machine learning for organic search and digital marketing automation.

Join the MLforSEO academy
Explore resources by type
  • Conference Decks and Presentations
  • Google Looker Studio Dashboard Templates
  • Google Sheets Templates
  • SEO Checklists
  • Video Tutorials & Lessons
  • Courses
  • Guest Contributions
  • Webinar and Podcast Appearances

Explore resources by topic

API (7) Content Localization (1) Content Strategy (4) Core Web Vitals (2) Data Blending (3) Data Reporting & Annotations (3) Data Storytelling (3) Entity Analysis (3) Integrations (3) International SEO (2) Keyword Research (4) Link Strategy (5) Looker Studio (formerly Data Studio) (15) Machine Learning (8) NLP (10) On-Page Optimizations (5) Programmatic SEO (2) Python (2) Search Intent (5) Semrush (7) Sentiment Analysis (3) SEO audits (2) Site Architecture (5) Technical SEO (10) Topic Modelling (3) Troubleshooting (3) video SEO (1) Web Development (2) Wix (1) YouTube SEO (2)

Jump to a Looker Studio Dashboard
  • SEO SERP Analysis with Machine Learning – Looker Studio Template
  • Search Intent Classification Looker Studio Template
  • Core Web Vitals Looker Studio Template
  • Google URL Inspection API Looker Studio Template
  • Custom Expert Commentary Demo with Google Analytics (GA4)
  • Looker Studio template for adding custom event annotations to Search Console data
Take one of my MLforSEO courses ✨
  • Introduction to Machine Learning for SEOs Course
  • Semantic ML-enabled Keyword Research Course
Let’s connect
  • Subscribe on YouTube
  • LinkedIn
  • Medium
  • Twitter/X
  • BlueSky
See my projects
  • MLforSEO ✨
  • Women in Marketing – Bulgaria

Buy Me a Coffee

Copyright 2022 - 2025 — LAZARINA STOY. ownership of La Stoy, Ltd. All rights reserved.
Scroll to Top