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Posts by Lazarina Stoy

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About Lazarina Stoy
Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science. As a result, developed a passion for data science, automation, and all things technical in the realm of digital marketing. By telling stories via data, she helps clients understand their organic presence better and optimize performance.
Google Sheets Formulas for SEOs
Posted inAnalytics SEO

12 Google Sheets Formulas for SEO Keyword Research & Content Analysis

Discover Google Sheets formulas for SEO keyword research and content analysis. This continuously updated guide offers innovative strategies for categorizing and understanding large datasets, enhancing your SEO efforts with efficient data organization and insightful analysis.
Posted by By Lazarina Stoy March 13, 2024Tags: Google Sheets, Content Strategy, Keyword Research, Search Intent, Semrush
Programmatic SEO: How to get started
Posted inSEO

Programmatic SEO: How to get started

With the rise of generative AI, programmatic SEO is becoming more and more misunderstood. In the following guide, I will: demystify the concept of programmatic SEO, including common misconceptions discuss…
Posted by By Lazarina Stoy February 29, 2024Tags: Programmatic SEO
AI-powered automation versus rule-based automation
Posted inData Science

Rule-based vs AI-powered Automation: Key Differences and SEO applications

Unlike rule-based automation which follows predefined paths, AI powered is designed for environments requiring nuanced decision-making. Understand all differences and how to use each in context.
Posted by By Lazarina Stoy February 28, 2024Tags: Programmatic SEO, Machine Learning
YouTube SEO: How to boost video visibility and grow your channel (free checklist)
Posted inSEO

YouTube SEO: How to boost video visibility and grow your channel (free checklist)

Improve your YouTube SEO by implementing systems for enhancing your channel and videos. *FREE CHECKLIST INCLUDED* Learn how keyword research, smart title and description usage, and monitoring vital metrics can boost your video's visibility and engagement, ensuring your content reaches its target audience and drives growth.
Posted by By Lazarina Stoy February 20, 2024Tags: YouTube SEO
how to do a youtube SEO audit by Lazarina Stoy
Posted inSEO

How to do a YouTube SEO Audit for improved organic search visibility (step-by-step guide)

Follow along this step-by-step guide on conducting a YouTube SEO Audit, covering aspects like competitor analysis, channel and video performance analysis, and content strategy.
Posted by By Lazarina Stoy February 19, 2024Tags: SEO audits, video SEO, YouTube SEO
How to add expert commentary annotations for GA4 data in Looker Studio dashboards
Posted inAnalytics

How to add expert commentary annotations for GA4 data in Looker Studio dashboards

In the world of data visualisation, Looker Studio stands out as a powerful tool for creating interactive reports and dashboards. But what really takes your data storytelling to the next…
Posted by By Lazarina Stoy January 23, 2024Tags: Looker Studio (formerly Data Studio), Data Blending, Data Reporting & Annotations
customevent annotations in Looker Studio
Posted inAnalytics

How to create custom event annotations for GA4 or Google Search Console data in Looker Studio

Ever found yourself scratching your head trying to remember why there was a spike in your data last quarter? Custom event annotations in Looker Studio are your new best friend.…
Posted by By Lazarina Stoy January 20, 2024Tags: Looker Studio (formerly Data Studio), Data Blending, Data Reporting & Annotations
Step-by-Step Guide to Annotated Charts with Google’s Algorithm Updates in SEO Looker Studio reports
Posted inAnalytics

Step-by-Step Guide to Annotated Charts with Google’s Algorithm Updates in SEO Looker Studio reports

Google has a great tracker table of all of the core algorithm updates they have released to the algorithm for search over the past two years, which is amazing. But…
Posted by By Lazarina Stoy January 20, 2024Tags: Looker Studio (formerly Data Studio), Data Blending, Data Reporting & Annotations
10 practical ways to implement entity analysis in digital marketing and SEO
Posted inData Science SEO

10 practical ways to implement entity analysis in digital marketing and SEO

Entity analysis is a Machine Learning method that is frequently talked about, but not yet widely used in digital marketing and SEO, despite its many potential application possibilities. In the following guide,…
Posted by By Lazarina Stoy January 1, 2024Tags: NLP, Entity Analysis, Machine Learning
7 Practical ways to implement sentiment analysis in digital marketing and SEO
Posted inData Science SEO

7 Practical ways to implement sentiment analysis in digital marketing and SEO

Sentiment analysis is a Machine Learning method that is not yet widely used in digital marketing and SEO, despite its many benefits for organizations and practical application possibilities. In the…
Posted by By Lazarina Stoy December 30, 2023Tags: NLP, Machine Learning, Sentiment Analysis

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