Blog - Page 4 of 5 - LAZARINA STOY.

How to Incorporate Search Intent Classification in Looker Studio

Search Intent Keyword Classifier Looker Studio Dashboard Template (with Semrush data) https://www.youtube.com/watch?v=_WSQc1DhB_A Background Over the past few years, there has been a lot of talk in the SEO industry about…

By Lazarina Stoy August 18, 2021Looker Studio (formerly Data Studio), Ahrefs, Content Strategy, Keyword Research, Search Intent, Semrush

Data Science

8 Limitations of Topic Modelling Algorithms on Short Text

Challenges of topic modeling on microblogs Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling. Topic…

By Lazarina Stoy July 30, 2021NLP, Topic Modelling

Analytics

How to Set-up Google Analytics Tracking for Data Studio Reports

Monitor the popularity of your reports Google Data studio reporting is a massive hit right now, especially in the corporate sphere. It’s free, easy to use, and enables the enormous…

By Lazarina Stoy July 29, 2021Looker Studio (formerly Data Studio)

SEO

Web Scraping of Page Content in 3 Easy Steps with Screaming Frog

Export the content from a website in a spreadsheet or CSV, using a custom extraction in under 5 minutes When solving real-life business problems with data science and NLP, there…

By Lazarina Stoy July 29, 2021Screaming Frog, Technical SEO

SEO

Why are product pages on your e-commerce site not indexed by Google?

Troubleshooting one of the most popular issues in e-commerce SEO You are running an e-commerce site. You are not really getting any hits on your product pages. You hire an…

By Lazarina Stoy July 28, 2021Technical SEO, Troubleshooting

SEO Analytics

5 Steps to an Automated, Easy Core Web Vitals Auditing, Reporting, and Progress-tracking

Screaming Frog, a couple of sheets, and a Data Studio template with documentation — just plug your data and play

By Lazarina Stoy July 24, 2021Core Web Vitals, Looker Studio (formerly Data Studio), Technical SEO

SEO

The Ultimate Guide to Advanced Image SEO Practices

5 best practice tips for making the most out of your images to improve rankings and UX

By Lazarina Stoy July 23, 2021On-Page Optimizations

SEO

The Ultimate Beginner’s Guide to Image and Infographics SEO

The following guide includes two checklists, as well as some overarching themes on how to get started making the most out of images and infographics on your site. Following these tips will undoubtedly put you in a better position in seeing your well-crafted visual content rank high.

By Lazarina Stoy July 23, 2021On-Page Optimizations

Data Science

Topic Modelling: A Deep Dive into LDA, hybrid-LDA, and non-LDA Approaches

Topic modeling is one of the natural language processing techniques I find most needed in my role. In more recent times, I’ve seen it popularised as entity extraction, however, the…

By Lazarina Stoy July 1, 2021NLP, Topic Modelling

Data Science

Sentiment Analysis: A Deep Dive Into the Theory, Methods, and Applications

Sentiment classification is one of the most beginner-friendly problems in data science. That does not make it easy to do, though. There are various models developed to perform sentiment analysis…

By Lazarina Stoy June 23, 2021NLP, Sentiment Analysis